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Browsing by Subject "Service Marketing Mix"

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Browsing by Subject "Service Marketing Mix"

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  • สมสุข, สุทธยา (Rajamangala University of Technology Phra Nakhon, 2009-09-01)
    The objective of this research was to study the quality of tourism services of Bangnumphung Floating Market based on the service marketing theory which involved product, price, place, promotion, physical evidence, people ...

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