คณะเทคโนโลยีสื่อสารมวลชน http://repository.rmutp.ac.th:80/handle/123456789/20 2013-06-19T08:18:21Z 2013-06-19T08:18:21Z Sungoonchorn, Varintorn http://repository.rmutp.ac.th:80/handle/123456789/1094 2013-05-27T04:06:59Z 2012-10-15T00:00:00Z

Satisfaction to Marketing Communication Tools : A Case Study of Business Organization of the Office of the Welfare Promotion Commission for Teachers and Educational Personal (BOWT) Sungoonchorn, Varintorn The study is on “Satisfaction to Marketing Communication Tools : A Case Study of Business Organization of the Office of the Welfare Promotion Commission for Teachers and Educational Personal (BOWT)”. The aims of the study were (1) to study the level of exposition on education information as well as the level of satisfaction of marketing communication tools of BOWT, (2) to compare the satisfaction towards marketing communication tools of BOWT among groups with different demographic characteristics and (3) to study the relationship between the exposition of education information and the satisfaction towards marketing communication tools of BOWT. The method of data collection had been carried out through questionnaire survey. The sampling groups consist of 400 teachers, professors and instructors. The findings showed that the sampling groups received information on education at the moderate level. The highest exposition level is on general education information, followed by information on production and distribution of BOWT goods, and general information respectively. The satisfaction towards marketing communication tools in general was rated as “high”. For different marketing communication tools, the highest level of satisfaction was rated on sale representatives who gave any information at the ( ง ) point of purchase of BOWT. The high level was rated on leaflets and catalogues. The low level was rated on newsletter or “Suksapan News” which was sent through postal mails. Moreover, it was found that certain factors include age, level of education, employment duration, office agencies/units, and monthly income affected the satisfaction towards marketing communication tools with statistical significance at 0.05 level. The overall information exposition was in line with the satisfaction towards marketing communication tools at the “high” level. Also, it was found that marketing communication tools through website (www.suksapan.or.th), poster / banner, leaflet / catalogue, newsletter of “Suksapan News”, BOWT training programs and public relation news, affected the exposition of education information in 3 areas i.e. general education information, production and distribution of BOWT products, and other general information. The marketing communication through sale representatives of BOWT affected the exposition of education information in 2 areas i.e. general education information as well as information on production and distribution of BOWT products. การศึกษาค้นคว้าอิสระ(คศ.ม.) - มหาวิทยาลัยเทคโนโลยีราชมงคลพระนคร, 2554

2012-10-15T00:00:00Z Sumathathikom, Nattapon http://repository.rmutp.ac.th:80/handle/123456789/1006 2013-05-25T09:57:23Z 2012-05-03T00:00:00Z

The Development of Computer Multimedia through the Internet Teaching tool for Lighting for Broadcasting Course (Undergraduate Level) Rajamangala University of Technology Phra Nakhon Sumathathikom, Nattapon he purposes of this research are 1) to create computer multimedia through the Internet teaching tool for lighting for broadcasting course (undergraduate level) 2) to develop and to find out quality the create computer multimedia through the Internet teaching tool for lighting for broadcasting course (undergraduate level) and to achieve efficiency according to a set of 90/90 criterion. The samples for this study were 48 second year students of Bachelor ofTechnology Program in Radio and Television Broadcasting Technology, studying this course in the first semester of 2011 academic year at Rajamangala University of Technology Phra Nakhon. The samples were selected by simple random sampling. The research tools used are the computer multimedia through the Internet, an achievement test, evaluation forms for quality assessment. Statistics used for analyzing the data were percentage and mean. The results of the study revealed that the computer multimedia instruction through the Internet was ranked as a very good level by content experts and as a very good level by educational technology experts, and had its efficiency of 94.80/96.60, it was higher than criteria set 90/90 รายงานการวิจัย--มหาวิทยาลัยเทคโนโลยีราชมงคลพระนคร,2554

2012-05-03T00:00:00Z Wongboonngam, Anchulee Thanyasiri, Daranee http://repository.rmutp.ac.th:80/handle/123456789/1005 2013-05-25T09:57:24Z 2012-05-03T00:00:00Z

Political Information Exposure, Knowledge and Political Participation of Rajamangala University of Technology’s students in BangkokUniversity of Technology Phra Nakhon Wongboonngam, Anchulee; Thanyasiri, Daranee This research is the quantitative research under which data are gathered from Rajamangala University of Technology’s students in Bangkok of 420 persons. Data analysis statistics are frequency, percentage, mean, sum and research question test by correlation statistics. The level of significance is .05. The results of the research are as follows: 1. Rajamangala University of Technology’s students in Bangkok conversed with friends mostly on the issue of political information and exposed political information via media of television receiver most to follow up political events and information including the matter that the students are knowledgeable on politics in high level which, in this respect, their knowledge on the duty of the people is in the highest level and their political participations are in the moderate level by having the participations in the activity of local level election voting most. 2. The media exposure for use in conversing information on political issue has negative relations with the knowledge on politics, current constitution, persons eligible for voting and knowledge relating to the right in the democratic system and the media exposure for use on the follow-ups of political events and information has negative relations with the knowledge on politics and current constitution, but, the relations with the knowledge on the political party, removal of the National Assembly Members and persons eligible for voting is positive. 3. The media exposure for use in conversing political information has the positive relations with the political participations, grouping for conservation and revival of traditions and customs, local wisdoms, etc., and the media exposure for use in the follow-ups of political events and information has the negative relations with the political participations, the participation to express opinions with the Advisory Council or other independent Organizations, participation in an activity, a meeting, an election campaign with a political party, a participation in the meeting, political campaign and movement and a support to a politician/political party. รายงานการวิจัย--มหาวิทยาลัยเทคโนโลยีราชมงคลพระนคร,2554

2012-05-03T00:00:00Z Phalalert, Pongkit http://repository.rmutp.ac.th:80/handle/123456789/1004 2013-05-25T09:57:23Z 2012-05-03T00:00:00Z

Roles of Folk Media in Promoting Tourism of Talad Kow Hong Community Amphoe Bang Plama, Suphanburi. Phalalert, Pongkit This research was to analyze the roles of using folk media in promoting tourism and to find the guideline in using media to promote tourism. The research used Talad Kow Hong community , Amphoe Bang Plama, Suphanburi Province as the study site as it was an important tourist resource because of its historical significance and there were some interesting phenomena of using folk media in line of semiotics. The research results reveal that folk media had the content reflecting 3 semiotic forms: first - those of historical traces such as archaic sites and artifacts and the legends transmitted through generations; second-the long-standing cultural values such as the traditional mode of production and old styled architecture still perpetuate, and the last-the social values such as the Thai-Chinese relationship and the strong hold of societal traditions. All of these were embedded in the folk media. In regard to the forms of signification, it was found that the folkmedia signified mainly through hidden messages. One had to rely on in-depth interpretation of the information along with the social contexts to gain understanding of their valid meaning. Besides, it was also found that there were some uses of semiotic components to compose the message to be communicated as well. One of additional issues found was that the values and the meanings conveyed through the community’s folk media semiotic signs were significantly related and relevant to tourism. รายงานการวิจัย--มหาวิทยาลัยเทคโนโลยีราชมงคลพระนคร,2554

2012-05-03T00:00:00Z Siriwongpakorn, Sukee http://repository.rmutp.ac.th:80/handle/123456789/993 2013-05-25T09:57:23Z 2012-05-03T00:00:00Z

A Study of Perception and Attitude of Students in Rajamangala University of Technology Phra Nakhon (RMUTP) on 3D Policy- Based Activities Siriwongpakorn, Sukee This research aimed to investigate perception, attitude, and behavior ofRajamangala University of Technology Phra Nakhon undergraduate students on 3Dpolicy - based activity Participation and the relations among perception, attitude and behavior. 3D aspects include Decency, Democracy and Drug-free. The data werecollected through 400 RMUTP undergraduate students from nine faculties in 2010.Data analysis employed frequency, percentage, mean ( ), standard deviation (s.d.).Statistics used for hypothesis testing included t-Test; to compare between two variables, F-Test and One-way ANOVA; to compare more than two variables, and Pearson Product Moment Correlation Coefficient. The results of study found that RMUTP students perceived news releases on 3 D policy of the university at the average level. In the meantime, their overall attitude towards 3D policy campaign was rated in average level. The attitude towards Decency was at high level and Democracy and Drug-free were considered average. The student participation in 3D –based activities was rated at high level when considered by individual and overall aspect. Hypothesis testing resulted as follows: 1. Students with different gender had different perception of 3D policy with a statistical significance at .05. However, there were no significant differences at .05 among students from different faculty. 2. Students with different gender and faculty had different attitude towards 3D policy with a statistical significance at .05 3. The participation behavior on 3D-based activities of students with different gender and faculty was different. 4. The perception of 3D policy new releases had a positive correlation with 3D- based activities participation behavior. 5. Attitude towards 3D policy of the university had a positive correlation with 3D- based activities participation behavior. รายงานการวิจัย -- มหาวิทยาลัยเทคโนโลยีราชมงคลพระนคร, 2554

2012-05-03T00:00:00Z Arpavate, Wimonpan Papattha, Chantana http://repository.rmutp.ac.th:80/handle/123456789/988 2013-05-25T09:57:23Z 2012-05-02T00:00:00Z

Awareness, Knowledge, Attitude, and Behavior on Global Warming of Residents in Bangkok Metropolitan Region Arpavate, Wimonpan; Papattha, Chantana This research aimed to investigate media exposure, awareness, knowledge, attitude, and behavior towards global warming and to study correlations among those factors that varied Bangkok metropolitan’s media exposure, perception, knowledge, and attitude on global warming. The 1,200 Bangkok residents were randomly selected from 12 districts out of 50 districts in Bangkok Municipality including 5 adjacent Provinces of Nakhon Pathom, Pathum Thani, Nonthaburi, Samut Prakan and Samut Sakhon. The study found the following results: The media exposure behavior concerning global warming was, in general, rated in medium level. People were daily exposed to television, yet other media: radio, newspaper, magazine, billboard, journal, brochure, internet, and personal media were exposure 3-4 days a week. Most respondents said publicizing on global warming in Thailand was in medium level. Awareness, attitude, and behavior against global warming were generally in high level. The hypothesis testing showed that different gender, career, and housing varied the frequency of media exposure on global warming at statistical significance .05. Different gender, education background, and career varied awareness on global warming at statistical significance .05 Different age, education background, income, and housing varied knowledge on global warming at statistical significance .05. Different gender, age, education background, career, income, and housing varied attitude towards global warming at statistical .05. Different education background, career, and housing varied behavior against global warming at statistical significance .05. The exposure to media, awareness, and attitude of Bangkok metropolitan residents about global warming had positive correlation to behavior at statistical significance .05. However, regarding to knowledge of global warming, it resulted negative correlation to behavior at statistical .05. รายงานการวิจัย -- มหาวิทยาลัยเทคโนโลยีราชมงคลพระนคร, 2554

2012-05-02T00:00:00Z Arpavate, Wimonpan Cheevasart, Sawitree Dejasvanong, Chan http://repository.rmutp.ac.th:80/handle/123456789/986 2013-05-25T09:57:24Z 2012-05-02T00:00:00Z

Communication Behavior on Facebook of Students at Rajamangala University of Technology Phra NaKhon Arpavate, Wimonpan; Cheevasart, Sawitree; Dejasvanong, Chan This research aims to study about usage behavior of Facebook users, their expectations, uses and gratifications as well as the relation between expectations, uses and gratifications of Facebook users and communication behavior found among students at Rajamangala University of Technology Phra Nakhon who are Facebook users. The research is conducted using survey as a research method and the data used in this research is taken from a sampling group of 400 students. The results of the study were as followed : 1. The students at Rajamangala University of Technology Phra Nakhon, although are different by gender, age, year of studies, faculty, GPA and family’s income, share the same kind of behavior when using Facebook. 2. The students at Rajamangala University of Technology Phra Nakhon who are different in gender, age, year of studies, faculty, GPA and family’s income, share the same kind of expectation when using Facebook. 3. The students at Rajamangala University of Technology Phra Nakhon whose family incomes are varied, also have different uses of Facebook. 4. The students at Rajamangala University of Technology Phra Nakhon who are different in gender, age, year of studies, faculty, GPA and family’s income, do not have any difference in their gratification while using Facebook. 5. The expectation, uses gratification of Facebook users have positive relation at high level with communication on Facebook. Moreover, the outcome has shown that the majority of the students at Rajamangala University of Technology Phra Nakhon use Facebook on a daily basis. Their expectation and usage levels are high and moderate respectirely while gratification level is high. รายงานการวิจัย -- มหาวิทยาลัยเทคโนโลยีราชมงคลพระนคร, 2554

2012-05-02T00:00:00Z สุเมธอธิคม, ณัฐภณ แย้มจินดา, อัญชุลี วงษ์บุญงาม, บุญเกิด http://repository.rmutp.ac.th:80/handle/123456789/912 2013-05-25T09:57:20Z 2012-03-28T00:00:00Z

Current Image and Desired Image of RMUTP Graduates สุเมธอธิคม, ณัฐภณ; แย้มจินดา, อัญชุลี; วงษ์บุญงาม, บุญเกิด The objectives of this research were to study and compare viewpoints of employers regarding current image and desired image of Rajamangala University of Technology Phra Nakhon graduates. Survey research methodology was exploited by distributing questionnaires to sample group of 247 employers. Thereafter, data was analyzed by t-test at statistically significant level of 0.05 for hypothesis testing. The results were as follows: graduates had current image at a high level. Graduates with good mental health, as well as cheerful and happy graduates had the highest mean value while graduates with foreign language knowledge and ability had the lowest mean value. The result also showed that desired image of graduates were high. Good moral and ethic graduates had the highest mean value whereas graduates with foreign language knowledge and ability had the lowest mean value. By comparing current image to desired image, the study found that all images were significantly different at the level of 0.05, except good mental health, cheerful and happy graduates. The objectives of this research were to study and compare viewpoints of employers regarding current image and desired image of Rajamangala University of Technology Phra Nakhon graduates. Survey research methodology was exploited by distributing questionnaires to sample group of 247 employers.

2012-03-28T00:00:00Z Sumathathikom, Nattapon http://repository.rmutp.ac.th:80/handle/123456789/908 2013-05-25T09:57:22Z 2012-01-30T11:49:16Z

The Development of Computer Multimedia through the Internet Teaching tool for Lighting for Broadcasting Course (Undergraduate Level) Rajamangala University of Technology Phra Nakhon Sumathathikom, Nattapon The purposes of this research are 1) to create computer multimedia through the Internet teaching tool for lighting for broadcasting course (undergraduate level) 2) to develop and to find out quality the create computer multimedia through the Internet teaching tool for lighting for broadcasting course (undergraduate level) and to achieve efficiency according to a set of 90/90 criterion. The samples for this study were 48 second year students of Bachelor of Technology Program in Radio and Television Broadcasting Technology, studying this course in the first semester of 2011 academic year at Rajamangala University of Technology Phra Nakhon. The samples were selected by simple random sampling. The research tools used are the computer multimedia through the Internet, an achievement test, evaluation forms for quality assessment. Statistics used for analyzing the data were percentage and mean. The results of the study revealed that the computer multimedia instruction through the Internet was ranked as a very good level by content experts and as a very good level by educational technology experts, and had its efficiency of 94.80/96.60, it was higher than criteria set 90/90 รายงานการวิจัย--มหาวิทยาลัยเทคโนโลยีราชมงคลพระนคร, 2554

2012-01-30T11:49:16Z พัฒนกุลโกเมธ, เกรียงไกร http://repository.rmutp.ac.th:80/handle/123456789/883 2013-05-25T09:57:21Z 2011-09-15T08:24:34Z

Bangkok Dwellers' Attitude and Satisfaction towards Media Campaign on Tobacco Cessation Employing Fear Appeals พัฒนกุลโกเมธ, เกรียงไกร The objectives of the research titled ''Bangkok Dwellers' Attitude and Satisfaction towards Media Campaign on Tobacco Cessation Employing Fear Appeals"were to study:1) the media exposure behavior of Bangkokians towards quit smoking media campaign using fear appeals,2) the attitude of Bangkokians towards fear-bases quit smoking media campaign,3) the relationships among media exposure behavior,attitude,and satisfaction of Bangkokians towards fear appeal media campaign on quit smoking . The research methodology was a mixed-method type, using survey research for quantitative study and in-depth interview study. In doing one-shot post-test survey questionnaire was distributed for collecting data from 400 Bangkokians randomly selected. In the part of in-depth interview,10 smokers with at least 1-year smoking experience residing in Bangkok area were picked as interviewees.seven of them were male and the rest were female. รายงานการวิจัย--มหาวิทยาลัยเทคโนโลยีราชมงคลพระนคร,2552

2011-09-15T08:24:34Z