The Development for Product of Local Folk-weaving Material by the Weaving Group of Paihoochang Banglen, District, Nakhon Pathom Province

Abstract

The objective of the study was to examine the opinions toward 5 products made of local folk material, Paihoochang Banglen district, Nakhon Pathom Province which were facial tissue boxes, hanging hand towels, bolster cushions, bags, tablecloths and to study the basic background of the customers who appreciated with handicraft. The research considered the styles, sizes, practical uses and attractiveness on different products. The 200 evaluators were accidentally sample from those interested in model handicraft presented in 4 department stores of Nakhon Pathom. The statistic analysis was done by using the computer program. The finding indicated that most of the evaluators were female who were about 31 – 40 years of age, single and graduated in Bachelor degree level. Their occupations were running private business with over 20,000 baht income per month. The purpose for buying products was the souvenirs. The motivation for buying was the practical use. The result of customer satisfaction affected handicraft product from local folk weaving showed that the average highest satisfaction in styles of product was the hanging hand towels B. The satisfaction of sizes of product showed the average highest were the hanging hand towels A, B. The satisfaction of practical use of product showed the average highest was the hanging hand towels A.