A Study of the Influence of Color Psychology on Low Vision People Affecting Design Business

Abstract

This purposes of this study were to investigate the influence of color psychology on low vision people for the product design and to conclude color psychology applied for low vision people. It was found that color psychology could apply for male and female at the same level. Based on the findings, red was considered the color of danger and power. Yellow was seen as joy, warmth, and light. Yellow-green symbolized the color of coolness, calmness, tranquil, joy, merriness and delight. Green was safety, relaxation and activeness. Blue-green implied stability, prosperity, wealth and authority. Blue-violet connoted excitement, charm, and neatness. Red-violet was described as freshness, joy, and happiness. White represented concentration and happiness. Black was the color of tediousness, mystery, secret, mournfulness, and sometimes taciturnity. Grey was used as a symbol of old age and weakness.