http://repository.rmutp.ac.th/handle/123456789/123 2026-04-02T16:04:52Z 2026-04-02T16:04:52Z Pitukpong, Sittichai สิทธิชัย พิทักษ์พงศ์ http://repository.rmutp.ac.th/handle/123456789/3660 2021-08-27T06:35:55Z 2021-08-27T00:00:00Z

Attitude, motivation and marketing mix affecting the decision to purchase second-hand brand name shoes from facebook Pitukpong, Sittichai; สิทธิชัย พิทักษ์พงศ์ The objectives of this theses are: 1) to study the attitude, motivation, marketing mix and the decision to purchase second-hand brand name shoes from Facebook; 2 ) to compare personal factors i.e. gender, age, occupation, education level that affecting decision to purchase second-handed brand name shoes from Facebook, and; 3 ) to study factors affecting the decision to purchase second-handed brand name shoes from Facebook using the quantitative research methodology, through an online survey tool in order to collect required data from 400 samples who actually purchased second-handed brand name shoes from 4 different Facebook pages. The pages were: 1) Second-handed shoes on Khao Lam Road FB Page, 2) Taii Taew 2nd handed FB Page; 3) Shoes-Project FB Page; and 4) Cho Chopping FB Page. The data was analyzed by finding frequency, percentage, average, t-test, One-way Analysis of Variance and Enter Multiple Regression Analysis. The key research findings are: 1) Most of purchasers who decide to purchase second-handed shoes via Facebook are 215 males (62.50%), 162 are at aged over 51 years (40.50%), 178 are private business owners/entrepreneurs (44.50%), 214 posed bachelor's degree or are currently studying (53%). 2) The study on motivation attitude for purchasing second-handed brand name shoes from Facebook, found that respondents recognized cost saving as the most important key decision making factor in purchasing second-handed brand name shoes (x̅ = 4.36); followed by the user-friendly and uncomplicated purchasing process (x̅ = 4.19). 3) The study on motivation for purchasing the second-handed brand name shoes from Facebook found that the respondents recognized the importance of price advantage when comparing to the new brand name product (x̅ = 4.40), seconded by product limitation and availability in general local market (x̅ = 4.29). 4) Overall marketing mix factors of second-handed brand name shoes on Facebook was at high level (x̅ =3.79) in which price factor is at high level (x̅ = 4.32), followed by distribution factor ( x̅ = 4.23), product factor ( x̅ = 4.04), marketing promotion factor and market factor (x̅ = 3.89) respectively. 5) The study decision to purchase second-handed brand name shoes via Facebook found that respondents recognized the “convenience to purchase secondhanded brand name shoes via online channels, fast and diverse in payment methods” as the most important factor (x̅ = 4.14), followed by personal preference (x̅ = 4.10). 6) From the hypothesis found that: 6.1) Gender, age and education differences differentiated the decision to purchase second-handed brand name shoes from Facebook with a statistical significance at .05 level. 6.2) Attitude, motivation and product marketing mix that included distribution, sales & promotion affected the decision to purchase second-handed brand names shoes from Facebook, with statistical significance at the .05 level. วิทยานิพนธ์ (ศศ.ม.) -- มหาวิทยาลัยเทคโนโลยีราชมงคลพระนคร, 2563

2021-08-27T00:00:00Z kunpanok, Kullavat กุลวรรธน์ กันปนก http://repository.rmutp.ac.th/handle/123456789/3537 2021-01-04T11:23:17Z 2021-01-04T00:00:00Z

Efficiency of organizational communication of CAT telecom public company limited kunpanok, Kullavat; กุลวรรธน์ กันปนก The purposes of the research were (1) to study CAT Telecom Public Company Limited (CAT) staffs perception of organizational communication, (2) to study CAT staffs’ efficiency of organizational communication, (3) to study the comparison of the differences on personal aspect and efficiency of organizational communication, (4) to study perception of organizational communication related to efficiency of organizational communication. The sample group was 380 samples who were CAT staffs all over the country. The questionnaires were distributed to the selected respondents in order to collect data. The statistical methods used to analyze data were frequency, percentage, mean, standard deviation, t-test, One-way analysis of variance, and Pearson product moment correlation coefficient. The results indicated the majority of female respondents for 60.26 percent. The bachelor’s degree or equivalence comprised 48.95 percent. There were experience group from 6-10 years was 28.68 percent and 70.26 percent of work in central location. The CAT staffs’ perception of organizational communication was in high level (xˉ=3.79). Considering each aspect found that all aspect were in high level included receiving message aspect (xˉ=3.80), interesting in message (xˉ=3.63), ability to remember the message (xˉ=3.71), and credibility of message (xˉ=3.99). The overview of efficiency of organizational communication of CAT was in high level (xˉ=3.70). Considering each aspect found that all aspect were in high level included sender (xˉ=3.72), message (xˉ=3.72), channel (xˉ=3.64), and receiver (xˉ=3.74). The result of the hypothesis found that: Personal aspect was the difference on education, experience, and work location had different efficiency of organizational communication with statistical significance at level .05 while different gender showed no differences of the efficiency of organizational communication. The perception of organizational communication was unrelated to the efficiency of organizational communication. xˉ=3.72), message (xˉ=3.72), channel (xˉ=3.64), and receiver (xˉ=3.74). วิทยานิพนธ์ (ศศ.ม.) -- มหาวิทยาลัยเทคโนโลยีราชมงคลพระนคร, 2557

2021-01-04T00:00:00Z Taengdaeng,Sirirat ศิริรัตน์ แตงแดง http://repository.rmutp.ac.th/handle/123456789/3437 2020-09-22T03:59:26Z 2020-09-22T00:00:00Z

Marketing communications toward buying behaviors of organic rice in thailand Taengdaeng,Sirirat; ศิริรัตน์ แตงแดง The purpose of this research was to study demographic factors and consumers’ behaviros of buying organic rice in Thailand and the marketing communications. This was a quantitative research collecting data from 4 0 0 samples by the questionnaire. The statistics used in this research were frequency, percentage, mean, standarddeviation, and chi-square test with statistical significance at .0 5 . The results showed that most of the consumers aged between 20- 29 were female, Single, employed in private companies, graduated with a bachelor degree, and had income THB 20,000 – 30,000 per month. Marketing communications were at a medium level, Those are sold by Sales Representative, public relations, sales promotion, advertisement, and direct marketing. 1) The demographic factors Those accepted the hypothesis were age, status and career. The Demographic factors those denied the hypothesis are were gender, education and revenue. 2) Marketing communications factors in a magazine advertisement showed that buying behavior related to the frequency of monthly buying organic rice, public relations through the agricultural market fair showed that the buying behavior related to the reason to select organic rice products, Sales Representative who gave suggestions and demonstrate the correct organic rice cooking, finally Sales Representative who informed the characteristic and differences of each type of organic rice. showed that the buying behavior related to The information of the organic rice products received through the media, promotion and discounts, the buying behavior related to the location to determine the buying of organic rice, the direct market and customer contact via e-mail, showed that the buying behavior related to the location to determine the buying of organic rice with statistical significance at .05. วิทยานิพนธ์ (ศศ.ม.) -- มหาวิทยาลัยเทคโนโลยีราชมงคลพระนคร, 2562

2020-09-22T00:00:00Z Thanetchartcharoen, Chanyanat ชัญญาณัฏฐ์ ธเนศฉัตรเจริญ http://repository.rmutp.ac.th/handle/123456789/2929 2020-01-15T08:00:09Z 2020-01-10T00:00:00Z

Attitude and advertising media exposure of the BTS passengers Thanetchartcharoen, Chanyanat; ชัญญาณัฏฐ์ ธเนศฉัตรเจริญ The objectives of this research were 1) to study attitude and advertising media exposure of the BTS passengers; 2) to compare the relationship between the BTS passengers’ demographic characteristics and their service behaviors; 3) to compare the differences of the BTS passengers’ demographic characteristics towards their advertising media exposure; and 4) to study the relationship of the passengers’ attitudes on the BTS in-trained advertisement with the BTS passengers’ advertising media exposure. The researcher randomly selected 400 participants through the Cluster sampling method by using the questionnaire as a data collection tool. The analytical statistics included standard deviation, mean, average and frequency distribution. The hypothesis testing included Chi-square, T-Test, F-Test (ANOVA) values testing and Pearson Prodcut Moment correlation coefficient. The study found that most respondents were single female at age between 21-30 years old, obtained bachelor degree, worked as employees of private organizations/state enterprises with an average of below THB 10,000 monthly income. The average usage of the BTS service was once in a while, during 06.00-09.00 am (Morning rush hour) for leisure purposes (traveling/shopping/personal business). The overall level of the BTS passengers’ attitudes and their advertising exposures wereat moderate level. The results of the research testing demonstrated that 1) passengers with demographic characteristic i.e. the gender difference, posed only one aspect of different behavior in using the BTSservice, which was the traveling hour. For passengers who were different in gender, posed no differentbehavior in using the BTS service. There were 2 aspects found, which were the frequency of serviceand the purpose of use. Passengers who were different in demographic characteristic i.e. marital status, posed only one aspect of different behavior in using the BTS service, which was the purpose of service usage. For passengers who were different in marital status posed no differentbehavior in using the BTS service. There were 2 aspects found, which were the frequency of serviceand the purpose of use. Passengers who were different in education level, posed only one aspectof different behavior in using the BTS service, which was the traveling period. Passengers who weredifferent in demographic characteristics i.e. age, occupation and average monthly income,posed different three aspect of different behavior in using the BTS service that included the frequencyof service, the traveling period and the purpose of use, 2) passengers with different in demographiccharacteristic i.e. gender difference, posed different attitude toward the BTS in-trained advertisingmedia. Female passengers had overall attitude on understanding and sentiment higher than male.Passengers with differences in demographic characteristics i.e. age, status, education level, occupationand average monthly income, had no different attitude towards the BTS in-trained advertising media,3) passengers with difference in demographic characteristics i.e. gender difference, had differentexposure towards the BTS in-trained advertising media. Female passengers were more exposedto all 4 aspects of the BTS in-trained advertising media than male passengers. While passengers withdifferences in demographic characteristics i.e. age, status, education level, occupation and averagemonthly income were overall no differences in terms of their BTS in-trained advertising mediaexposure; and 4) passengers’ attitudes toward the BTS in-trained advertising media were overallcorrelated with the BTS passengers which was relatively high. วิทยานิพนธ์ (ศศ.ม.) – มหาวิทยาลัยเทคโนโลยีราชมงคลพระนคร, 2560

2020-01-10T00:00:00Z