http://repository.rmutp.ac.th/handle/123456789/21 คณะบริหารธุรกิจ 2025-09-04T11:08:40Z http://repository.rmutp.ac.th/handle/123456789/4136 Development registration document tracking system for student of faculty of business administration Rajamangala University of Technology Phra Nakhon Suwannawach, Piyapan; ปิยพันธ์ สุวรรณเวช; Jakor, Kunnika; กรรณิการ์ จะกอ; Sitikornchayarpong, Chinapratha; ชินพรรธน์ สิทธิกรชยาพงษ์ Due to the epidemic situation of Covid-19 has had a huge impact on the Thai economy and society. make a government agency Many private companies have to work from home. which the Faculty of Business Administration Rajamangala University of Technology Phra Nakhon is one organization that has a policy for teachers and students to teach online. As a result, teachers and students have to communicate online. As a result, students who deal with the registration documents follow up with their advisors about the status of the registration documents. head of department and branch coordinator through online channels such as Line Messenger, email, etc., which resulted in advisors head of department and branch coordinator There is an increasing workload. from the problems mentioned above Therefore, the researcher proposes a research project on the development of a registration document tracking system for students of the Faculty of Business Administration. Rajamangala University of Technology Phra Nakhon In order to reduce the workload of teachers and staff in answering questions about the status of registration documents for students The results of the research showed that the registration document tracking system can help increase the efficiency of teachers and staff. It also gives students the convenience of tracking the status of documents submitted for registration and processing. รายงานวิจัย -- มหาวิทยาลับเทคโนโลยีราชมงคลพระนคร, 2565 2023-11-01T00:00:00Z http://repository.rmutp.ac.th/handle/123456789/4134 Community behavior and perception related to corporate social responsibility (CSR) activities of WHA industrial zone, Saraburi Petchdee, Kanwara; กัญญ์วรา เพชรดี The research objective is to study the behavior and community perceptions related to Corporate Social Responsibility (CSR) activities of WHA Industrial Zone, Saraburi. The population is the 400 samples from the communities surrounding WHA Industrial Estate, Saraburi, consisting of four sub-districts, namely Nong Pla Mo Sub-district, Nong Pling Sub-district, Bua Loi Sub-district, and Kochasit Sub-district, Nong Khae District, Saraburi Province. The questionnaire was used as a tool to collect data. The statistics used were descriptive statistics including frequency, percentage, mean, standard deviation. Inferential statistics were also used. The results showed that most of the respondents were female, aged 20-30 years, with married status, a bachelor's degree holder or equivalent, a private company employee, with the average monthly income of 20,001 - 30,000 baht and 4-6 family members. On the community behavior, it was found that the aspect with the highest average of the community behavior towards Corporate Social Responsibility (CSR) activities of the sample group was acceptance with the mean of 3.55. On the community's perception of Corporate Social Responsibility (CSR) activities, it was found that the aspect with the highest average of the community's perception of Corporate Social Responsibility (CSR) activities of the sample group was the information perception of CSR activities with the mean of 3.50. The hypothesis testing results revealed that the community's behavior and perception were highly positively correlated with the CSR activities of WHA Industrial Zone, Saraburi, with statistical significance at 0.01. การค้นคว้าอิสระ (บธ.ม.) -- มหาวิทยาลัยเทคโนโลยีราชมงคลพระนคร, 2564 2023-08-21T00:00:00Z http://repository.rmutp.ac.th/handle/123456789/4133 Marketing mix factors (7Ps) affecting thai passengers' decision to use domestic airlines service at suvarnabhumi airport Khamwilai, Khanittha; ขนิษฐา ขาวิลัย The research objective was to study the market mix factors (7Ps) that affect the decision to use the domestic airline service of Thai passengers at Suvarnabhumi Airport. The population used in the study was Thai passengers that used four domestic airlines at Suvarnabhumi Airport namely Thai Airways, Thai Smile Airways, Bangkok Airways, and Vietjet Airlines. The sample number was 100 passengers per airline, or a total of 400 people. The statistics used in the data analysis were percentage, mean, standard deviation, mean difference analysis (One-way ANOVA) and multiple regression analysis. The study results found that most of the passengers who used domestic airlines focused on the overall marketing mix factor (7Ps) at Very Important level. That affected the overall decision to choose the domestic airline service at Very Important level. The hypothesis testing revealed that the different demographic factors in terms of gender, age, status, educational level, and average monthly income affected the selection of domestic airlines differently. Marketing mix factors (7Ps) on products, physical evidence, and process affected the selection of domestic airlines at a statistically significant level of 0.05. การค้นคว้าอิสระ (บธ.ม.) -- มหาวิทยาลัยเทคโนโลยีราชมงคลพระนคร, 2564 2023-08-21T00:00:00Z http://repository.rmutp.ac.th/handle/123456789/4128 Marketing mix that affect brand loyalty of dessert Theemasoonthorn, Khreesama; ครีษมา ธีมะสุนทร This research aims to study 1) personal factors affecting confectionery brand loyalty, 2) and the service marketing mix factors affecting confectionery brand loyalty. The service marketing mix can be used to create a change in consumer behavior to buy and drive subsequent purchases. Samples were drawn from a population aged between 15-60 years in Bangkok for 400 people sampling. The data collection was done by an interview with questionnaires. The statistics used to analyze the data were descriptive statistics like mean and standard deviation, while inferential statistical analysis was T-test, F-test, and regressing analysis. The results were as follows: 1) most samples were female with Bachelor's degrees, single status, private employee status, and a monthly income of 10,001-15,000 baht. 2) Service marketing mix factors had a high impact on brand loyalty. If sorted in descending orders, those are product, personnel, and process, respectively. 3) Demographic factors affecting the brand loyalty of dessert when different levels of education had different effects on purchasing intention and complaint behavior while tested statistically significant at the 0.05 level. 4) The statistical correlation tested in the service marketing mix found a relationship with brand loyalty in all aspects of the services marketing mix with confectionery. The most correlated values were physical components at a moderate level, followed by marketing promotion and distribution at an average level. Personnel, products, and prices had an effect at low levels, respectively. การค้นคว้าอิสระ (บธ.ม.) -- มหาวิทยาลัยเทคโนโลยีราชมงคลพระนคร, 2564 2023-06-20T00:00:00Z