http://repository.rmutp.ac.th/handle/123456789/409 Fri, 05 Sep 2025 18:00:48 GMT 2025-09-05T18:00:48Z http://repository.rmutp.ac.th/handle/123456789/4134 Community behavior and perception related to corporate social responsibility (CSR) activities of WHA industrial zone, Saraburi Petchdee, Kanwara; กัญญ์วรา เพชรดี The research objective is to study the behavior and community perceptions related to Corporate Social Responsibility (CSR) activities of WHA Industrial Zone, Saraburi. The population is the 400 samples from the communities surrounding WHA Industrial Estate, Saraburi, consisting of four sub-districts, namely Nong Pla Mo Sub-district, Nong Pling Sub-district, Bua Loi Sub-district, and Kochasit Sub-district, Nong Khae District, Saraburi Province. The questionnaire was used as a tool to collect data. The statistics used were descriptive statistics including frequency, percentage, mean, standard deviation. Inferential statistics were also used. The results showed that most of the respondents were female, aged 20-30 years, with married status, a bachelor's degree holder or equivalent, a private company employee, with the average monthly income of 20,001 - 30,000 baht and 4-6 family members. On the community behavior, it was found that the aspect with the highest average of the community behavior towards Corporate Social Responsibility (CSR) activities of the sample group was acceptance with the mean of 3.55. On the community's perception of Corporate Social Responsibility (CSR) activities, it was found that the aspect with the highest average of the community's perception of Corporate Social Responsibility (CSR) activities of the sample group was the information perception of CSR activities with the mean of 3.50. The hypothesis testing results revealed that the community's behavior and perception were highly positively correlated with the CSR activities of WHA Industrial Zone, Saraburi, with statistical significance at 0.01. การค้นคว้าอิสระ (บธ.ม.) -- มหาวิทยาลัยเทคโนโลยีราชมงคลพระนคร, 2564 Mon, 21 Aug 2023 00:00:00 GMT http://repository.rmutp.ac.th/handle/123456789/4134 2023-08-21T00:00:00Z http://repository.rmutp.ac.th/handle/123456789/4133 Marketing mix factors (7Ps) affecting thai passengers' decision to use domestic airlines service at suvarnabhumi airport Khamwilai, Khanittha; ขนิษฐา ขาวิลัย The research objective was to study the market mix factors (7Ps) that affect the decision to use the domestic airline service of Thai passengers at Suvarnabhumi Airport. The population used in the study was Thai passengers that used four domestic airlines at Suvarnabhumi Airport namely Thai Airways, Thai Smile Airways, Bangkok Airways, and Vietjet Airlines. The sample number was 100 passengers per airline, or a total of 400 people. The statistics used in the data analysis were percentage, mean, standard deviation, mean difference analysis (One-way ANOVA) and multiple regression analysis. The study results found that most of the passengers who used domestic airlines focused on the overall marketing mix factor (7Ps) at Very Important level. That affected the overall decision to choose the domestic airline service at Very Important level. The hypothesis testing revealed that the different demographic factors in terms of gender, age, status, educational level, and average monthly income affected the selection of domestic airlines differently. Marketing mix factors (7Ps) on products, physical evidence, and process affected the selection of domestic airlines at a statistically significant level of 0.05. การค้นคว้าอิสระ (บธ.ม.) -- มหาวิทยาลัยเทคโนโลยีราชมงคลพระนคร, 2564 Mon, 21 Aug 2023 00:00:00 GMT http://repository.rmutp.ac.th/handle/123456789/4133 2023-08-21T00:00:00Z http://repository.rmutp.ac.th/handle/123456789/4128 Marketing mix that affect brand loyalty of dessert Theemasoonthorn, Khreesama; ครีษมา ธีมะสุนทร This research aims to study 1) personal factors affecting confectionery brand loyalty, 2) and the service marketing mix factors affecting confectionery brand loyalty. The service marketing mix can be used to create a change in consumer behavior to buy and drive subsequent purchases. Samples were drawn from a population aged between 15-60 years in Bangkok for 400 people sampling. The data collection was done by an interview with questionnaires. The statistics used to analyze the data were descriptive statistics like mean and standard deviation, while inferential statistical analysis was T-test, F-test, and regressing analysis. The results were as follows: 1) most samples were female with Bachelor's degrees, single status, private employee status, and a monthly income of 10,001-15,000 baht. 2) Service marketing mix factors had a high impact on brand loyalty. If sorted in descending orders, those are product, personnel, and process, respectively. 3) Demographic factors affecting the brand loyalty of dessert when different levels of education had different effects on purchasing intention and complaint behavior while tested statistically significant at the 0.05 level. 4) The statistical correlation tested in the service marketing mix found a relationship with brand loyalty in all aspects of the services marketing mix with confectionery. The most correlated values were physical components at a moderate level, followed by marketing promotion and distribution at an average level. Personnel, products, and prices had an effect at low levels, respectively. การค้นคว้าอิสระ (บธ.ม.) -- มหาวิทยาลัยเทคโนโลยีราชมงคลพระนคร, 2564 Tue, 20 Jun 2023 00:00:00 GMT http://repository.rmutp.ac.th/handle/123456789/4128 2023-06-20T00:00:00Z http://repository.rmutp.ac.th/handle/123456789/4127 Decision making of nursing home services selection generation Y in Bangkok metropolitan; การตัดสินใจเลือกใช้บริการบ้านพักคนชราของ Generation Y ในเขตกรุงเทพมหานคร Phumphuek, Thidarat; ธิดารัตน์ ภูมิพฤกษ์ This research aims to study the following objectives: 1) the demographic characteristics of Gen Y that influence the decision to choose nursing home services, 2) the factors of the marketing mix that influence the decision to choose Gen Y nursing home services, and 3) the consumer behavior factors of Gen Y influencing the decision to use nursing home services of Gen Y. The research is based on a quantitative research method. The sample consisted of the population born between 1980 and 1997, aged between 24 and 41 years, living in Bangkok. 400 people were examined by using the questionnaire created by the researcher. The statistics used in the study were frequency, percentage, mean, standard deviation, T-test, F-test, and multiple regression. The study results are that 1) looking at the demographic characteristics, most respondents are female, aged 30-35 years old, with a bachelor's degree, single status, and employees of private companies with an average monthly income of 10,001 – 20,000 Baht. In the future, when the elderly can’t rely on their children or relatives to live, they need to prepare savings for a senior living in a nursing home without underlying diseases. Most of the respondents have no children. The questionnaire used collected information on gender, age, level of qualification, marital status, occupation, income, parents’ support, savings, congenital disease, number of children. All these factors affected the decision to choose Gen Y nursing home services at a statistically significant level of 0.05. 2) Marketing mix factors (7P's) by product, price, place, process, and promotion affected choose the nursing home services of Gen Y. These factors were statistically significant at the 0.05 level. When testing the correlation value, multiple regression (R square = 0.684) found that the relationship R value highly correlated with promotion, place, process, price, physical evidence, people, and product, respectively. 3) Consumer behaviour factors, social aspects, personal aspects, and psychological aspects affected decistion to choose the nursing home services of Gen Y. These factors were significant from the statistical test at the 0.05 level. When testing the correlation value and multiple regression (R square = 0.696), found that the relationship with the highest R value followed by personal, psychological, social, and cultural aspects, respectively. การค้นคว้าอิสระ (บธ.ม.) -- มหาวิทยาลัยเทคโนโลยีราชมงคลพระนคร, 2564 Tue, 20 Jun 2023 00:00:00 GMT http://repository.rmutp.ac.th/handle/123456789/4127 2023-06-20T00:00:00Z