http://repository.rmutp.ac.th/handle/123456789/91 Fri, 29 Aug 2025 22:37:16 GMT 2025-08-29T22:37:16Z http://repository.rmutp.ac.th/handle/123456789/4093 Marketing concept of service in creative identity cafe business Sanyakorn, Artit; อาทิตย์ สัญญากร The purposes of this research were 1 ) to study the consumer demographic characteristics of creative identity cafes. 2) To study the level of factors affecting the marketing concept of creative identity cafe business service. And 3) to analyze the components of the marketing concept of the creative identity cafe business service. The sample group used in the research was a group of 4 1 0 consumers who used to use the services of creative identity cafes. This is a quantitative and qualitative research, collecting data by using questionnaires and semi- structured in- depth interviews. The statistics used in data analysis were frequency, percentage, mean, standard deviation, factor analysis and content analysis. The results showed that: 1 ) the demographic characteristics of consumers of creative identity cafes found that most of the consumers who used the service were female, aged between 2 0 - 2 9 years old, with bachelor's degree as a student with an average monthly income of about 10,000 baht per month, living in a family with about 3-4 people and living in a detached house. 2) Factors affecting the service marketing concept of the creative identity cafe business, it was found that all 70 variables had an overall average between 3.84-4.42, indicating that consumers were focusing on this aspect at a high level. The highest variable affecting the service marketing concept of the creative identity café business was variable 67, which was the creative identity café business that was cleaned regularly, followed by variable 40 found that the employees were enthusiastic to serve. The least important variable among consumers was the 8th variable, which was the food and beverages variable that indicated nutritional value and 3) the components of the marketing concept of the service business of the creative identity cafe business consist of 5 components as follows: 1) Sanitary 2) Spot ( the point that is easily accessible) 3) Perceived Value 4) Aesthetic 5) Marketing. And from the results obtained from the quantitative analysis and the results of the semistructured in- depth interviews in the qualitative research, the researcher has developed a marketing concept in the service of the creative identity cafe business. It's called "SSPAM Model". To provide customers with services from products that are meticulously crafted and beautiful with safety and hygiene standards that are worth more than the price paid, including services with convenience, speed and easy access. วิทยานิพนธ์ (คศม.) -- มหาวิทยาลัยเทคโนโลยีราชมงคลพระนคร, 2565 Tue, 02 May 2023 00:00:00 GMT http://repository.rmutp.ac.th/handle/123456789/4093 2023-05-02T00:00:00Z http://repository.rmutp.ac.th/handle/123456789/4076 Development of game-based teaching materials for learning about food selection among junior high school students Thongmeewong, Jinathip; จิณณ์อธิป ทองมีวงศ์ The objectives of this research were 1) to create a game-based teaching media for learning about food selection among junior high school students. 2) To compare the learning achievements of lecture- based teaching with game- based teaching. And 3) to study the satisfaction of junior high school students with game- based teaching materials for learning about food selection. The sample consisted of 34 students studying in Mathayom 2 at Nawaminthrachinuthit Suankularb Wittayalai Samutprakarn School, academic year 2022. The samples were selected using Cluster Random Sampling method. The instruments used in the research were the media quality assessment and student satisfaction assessment. The statistics used to analyze the data were mean, standard deviation and t-test. The results of the research were as follows: 1) the creation of game-based teachingmedia for learning about food selection found that the suitability of teaching materials as a whole was of a very good quality, while the content aspect was also at a very goodlevel and in terms of educational technology, the quality was very good in all aspects. 2) The comparison of middle school student learning achievement after using method of lecture-based and game-based for learning in terms of buying food selection. It found out that the learning achievement after using between lecture- based and game- based were different as the statistic level of .05 which lecture-based achievement was lower than thestandard. While using game-based teaching was higher than the standard. 3) To study the satisfaction of junior high school students towards teaching media using games- based instructional media for learning about food selection, it was found that the satisfaction of the learners on the teaching media in terms of content was at a good level. As for the media aspect of the game- based format, it was at a very good level and the benefitsreceived from the media were at a very good level. วิทยานิพนธ์ (คศ.ม.) -- มหาวิทยาลัยเทคโนโลยีราชมงคลพระนคร, 2565 Tue, 18 Apr 2023 00:00:00 GMT http://repository.rmutp.ac.th/handle/123456789/4076 2023-04-18T00:00:00Z http://repository.rmutp.ac.th/handle/123456789/4029 Product development of women's bags fromThai song dam fabric Konkan, Soontaree; สุนทรี คนการ The objectives of this study and product development of Thai Song Dam fabric women's bags were to study the cultural identity of the Thai Song Dam people, to develop women's bags made from Thai Song Dam fabric and to study the satisfaction with the development of Thai Song Dam women bags products. The research instruments were an interview and a questionnaire for 80 women who were interested in Thai Song Dam fabric bags. The data were analyzed using a statistical package program such as frequency, percentage, mean and standard deviation. The results of the study on cultural identity of the Thai Song Dam people found that the dresses and souvenir products of the Thai Song Dam people have the most unique patterns to decorate the fabric, which is embroidered with Piao flowers pattern. As for the development of bags made from Thai Song Dam fabric, it was found that Thai Song Dam women’s bag are not produced. The researcher therefore, studied by applying the patterns of women's bags that are popular today and applying the embroidered with Piao flowers patterns that are the identity of the Thai Song Dam people. As for the satisfaction towards the product development of Thai Song Dam women's bags, it was found that overall product development satisfaction was at the highest level (x = 4.75, S.D. = 0.90). The overall satisfaction in sewing products was at the highest level (x = 4.64, S.D. = 0.39) and the overall bag product satisfaction was also at the highest level (x = 4.88, S.D. =0.32). วิทยานิพนธ์ (คศ.ม.) -- มหาวิทยาลัยเทคโนโลยีราชมงคลพระนคร, 2565 Wed, 29 Mar 2023 00:00:00 GMT http://repository.rmutp.ac.th/handle/123456789/4029 2023-03-29T00:00:00Z http://repository.rmutp.ac.th/handle/123456789/3978 Food consumption patterns in the new normal of high school students at Prakhanongpittayalai School Sangunprasert, Wanarudee; วนฤดี แสงอันประเสริฐ The purposes of this research were 1) to study personal factors and family factors of High school students at Prakhanongpittayalai School. 2 ) To study food consumption patterns of high school students at Phrakhanongpittayalai School according to the new normal. 3) Comparison of food consumption patterns according to the new normal of high school students at Phrakhanongpittayalai School classified by personal factors. 4) Comparison of food consumption patterns according to the new normal of high school students at Phrakhanongpittayalai School classified by family factors. The sample was obtained by random sampling of 300 students from high school students at Phrakhanongpittayalai School and using online questionnaires as a research tool. The data were analyzed by using frequency, percentage, mean, standard deviation, t-test and one-way analysis of variance. The results revealed that 1) most of the samples are female, age 18 years old, studying in Mathayom 6 , earning between 100- 150 baht per day. The housing types are townhouse, apartment, or flat. The number of family members is more than 3 people. The education level of their parents is lower than a Bachelor's degree and work as employees with an average family income of 15,000 – 30,000 baht per month. 2 ) Food consumption patterns of high school students at Prakanongpittayalai School according to the new normal found that the overall level was at a high level. When considering each aspect, it was found that the aspect with the highest mean was the perception of food consumption according to the new normal, followed by the aspect of food consumption characteristics of the family according to the new normal, and the least aspect was the food type selection according to the new normal. 3) Comparing dietary patterns of high school students at Prakanongpittayalai School according to the new normal classified by personal factors, it was found that gender, age, educational level, parental income per day and housing characteristics were significantly differed in opinions on consumption patterns at the . 05 level. 4) Comparison of dietary patterns according to the new normal classified by family factors found that the occupations of parents and the average family income per month haddifferent effects on the new normal dietary patterns of high school students at Phrakhanongppittayalai School. There was a statistically significant difference at the .05 level, except for the number of family members and their parents’ education were not statistically different at the .05 level. วิทยานิพนธ์ (คศ.ม.) -- มหาวิทยาลัยเทคโนโลยีราชมงคลพระนคร, 2564 Tue, 24 Jan 2023 00:00:00 GMT http://repository.rmutp.ac.th/handle/123456789/3978 2023-01-24T00:00:00Z