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    •   Intellectual Repository at Rajamangala University of Technology Phra Nakhon
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    AuthorThumrongchot, Natcha (3)Chetupong, Phiraya (2)Mahain, Jiraporn (2)Nicomrat, Duongruitai (2)Wattanametha, Phussadee (2)Wongkamhaengharn, Kwanrutai (2)Worapongpat, Ntapat (2)ขวัญฤทัย บุญยะเสนา (2)ดวงฤทัย นิคมรัฐ (2)Aemkulwat, Chaisiri (1)... View MoreSubject
    การตลาด (51)
    Marketing (37)marketing (9)การตัดสินใจ (9)การสื่อสารการตลาด (6)ผู้บริโภค (6)พฤติกรรมผู้บริโภค (6)Consumer (5)Decision making (5)Marketing Communication (4)... View MoreDate Issued2500 - 2564 (4)2015 - 2099 (47)

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    Effects of marketing communication on consumer-decision making to purchase drinking yoghurt in bangkok metropolitan region 

    Phuphet, Napaporn; นภาพร ภู่เพ็ชร์ (2016-09-05)
    The objectives of the research were 1) to study the level of marketing mix factors, marketing communication mix and mettle of mind factors towards consumer buying behaviors toward drinking yoghurt, 2) to examine the level ...
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    Risk measurement of 3 asean capital markets during years 2009 - 2013 

    Saelao, Nartaya; นาตยา แซ่เล้า (2016-09-05)
    This study examined risk measurement of 3 ASEAN capital markets during year 2009 – 2013. The objective was to study and compare risk of 3 ASEAN capital markets before and after integration of 3 ASEAN member countries : ...
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    Bangkok Bank PCL service standard development 

    Lienglila, Ratnita (2560-11-03)
    The purposes of the study were to investigate Bangkok Bank PCL service standard development in three different areas: 1) Bangkok Bank PCL service standard 2) Bangkok Bank PCL Marketing Mix 3) Bangkok Bank PCL ...
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    Division of thai consumer market shares on the ground of financial attitude 

    Rengmeesrisuk, Supasit; Thumrongchot, Natcha; Chetupong, Phiraya; Kosanwat, Wichai (2018-07-01)
    This is a survey research aimed at studying the Thai consumer financial attitude and to compare the Thai consumer financial attitude classified by personal factors. The sampling groups are 400 Thai citizens living in ...
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    Marketing strategies on ecotourism : a case study of bangKachao community, phra ppradaeng district,Samut Prakan province 

    Wongkamhaengharn, Kwanrutai; Wattanametha, Phussadee; Mahain, Jiraporn; Nitmee, Suriya (2018-07-02)
    The objective of this research is to study the demographic characteristics, attitudes, perceptions and life styles which influence the Ecotourism behaviors of Thai and foreign travels in Bang Kachao Community, Phra ...
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    The marketing communication to participate bike for dad in Bangkok 

    Saetung, Pawena; Wonglertkunakorn, Bancha (2018-07-04)
    The Purposes of this research were to study demographic characteristics and marketing communications toward Bike for Dad participation in Bangkok on December 11, 2015. A total of 99,999 people registered to join this cycling ...
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    Online marketing to generation XYZ consumers 

    Kumlangphaet, Warinthip (2018-07-05)
    Online marketing is marketing in the online media. The main objective is to make known the increase by different methods to sales the goods and services which present our products to the public by social media. So that ...
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    Marketing communication channels effect on consumer decision making among generation Y in Bangkok 

    Waiyasilp, Sujin (2018-07-05)
    The objectives of the study were : 1) to study the character of Generation y effecting to buying decision at convenience stores. 2) to study the communication channels effecting to buying decision at convenience stores. ...
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    Buying decision on cosmetic products of consumers in Bangkok through beauty blogger 

    Tanapun, Sawanya (2018-07-05)
    The purpose of this research is to study demographic characteristics towards buying decision on cosmetic product of consumers in Bangkok. The Research also involves in studying behavior of consumers to purchase the cosmetic ...
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    Factors affecting the decision of consumers to choose chinese catering enterprises amphoe bang len nakhon pathom case studies chung prochana 

    Luangsuksai, Maneerat; Somsukwang, Sirinat (2018-08-16)
    This study aimed to investigate the Factors affecting the decision of consumers to choose Chinese catering enterprises Amphoe Bang Len Nakhon Pathom case studies Chung Prochana. And compare marketing mix factors that ...
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    @mire NV