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Marketing and Competitive Advantages for Handicraft Entrepreneurs in Songkhla
(Rajamangala University of Technology Phra Nakhon, 2007-09-01)
This research aimed to study the marketing of handicrafts from sugar palm fiber and the strategies to enhance compatible marketing and study sugar palm fiber products' market and analyze the competition to increase the ...
Marketing Mix Factors Influencing Purchasing Decisions of Consumers in Seacon Square Shopping Mall
(2012-07-28)
This research aims to study the marketing mix factors that influence consumers’ purchasing decisions and to compare the marketing mix factors that influence purchasing decisions of consumers in the Seacon Square shopping ...
The influence of price perceived value and emotional perceived value on trust, customer satisfaction, word-of-mouth and revisit of SF Cinema City in Bangkok
(2016-09-01)
The objectives of this research were (1) To study the influence of price
perceived values and emotional perceived on trust; (2) To study the influence of price
perceived values, emotional perceived values and trust on ...
Effects of marketing communication on consumer-decision making to purchase drinking yoghurt in bangkok metropolitan region
(2016-09-05)
The objectives of the research were 1) to study the level of marketing mix factors, marketing communication mix and mettle of mind factors towards consumer buying behaviors toward drinking yoghurt, 2) to examine the level ...
The influence of marketing mix on trust, satisfaction and customer loyalty of Siam Commercial Bank Ratchadapisek (Thapra) Area Office
(2016-08-31)
The objectives of this research were (1) to study the influence of marketing mix which consisted of the dimensions of product or service, price, place and promotion on trust (2) the study the influence of marketing mix and ...
Smart sales system factors that influence of purchasing life insurance via Bank, siam commercial bank public company limited’s case study in Wisuthkasat Area
(2016-09-02)
This study has two major proposes to study marketing mix via "Smart Sales"
system factors on a customer's decision behavior of buying life insurance via Siam
Commercial Bank PCL. This methods research was quantitative ...
The Impact of Effectiveness Integrated Marketing Communication and Image to Promote Marketing on Competitiveness of the Telecommunications industry. Case Study TOT Company Limited
(2016-08-28)
This research aims to 1) study the demographic features to the view of the
competitive potential in telecommunication business in Bangkok Metropolitan Region,
totally 4 sale departments and Metropolitan customer service ...
Factors relating to consumers’ buying decision for online products
(2016-09-05)
The Objectives of this research aim to study about demographic factors which influence customers’ behaviors for online products and to study about the importance of marketing mix factors of customers. This research also ...
Factors relating to consumers’ buying decision for online products
(2016-08-31)
The objectives of this research are to study about character factors of entrepreneur which influence to using of marketing strategy via online channel and to study about the importance of marketing strategy factors. This ...
The Influence of Marketing Communication Channel and Consumer Perception on Honda Car Buying Behavior
(2016-08-28)
This study included the following objectives: 1) to study the demographic
characteristics that influenced the consumer buying behavior for Honda cars, 2) to
examine the consumer perception that influenced a decision to ...