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Now showing items 1-10 of 33
Marketing factors sociological effects and attitude which influence to the buying of sufficiency economics book for population in Bangkok
(2010-09-03)
This survey was conducted from 480 samples that were randomly conducted by typical sampling method. Data were collected by using "Influence of Marketing, sociological factors and attitudes have towards influencing the ...
Integrated marketing communication related to air force club’s image
(2015-08-24)
The objectives of the research were (1) to study perception of Integrated Marketing
Communication (IMC) of Air Force Clubs, (2) to study aspect of fans to Air Force Club’s
image, (3) to compare demographic characteristics ...
The Uses and Gratifications of Direct Marketing and the Effects on Buying Decision Process of Population in Bangkok Area
(2010-11-30)
This research aims to study about the uses and gratifications of direct Marketing that being effect on purchasing decision process for population in Bangkok area.In order to learn more about the relationship of demographic ...
Media Exposure and the Factors of Marketing-Mix Affect On Purchase Decision Condominium in Bangkok: LPN Development Public Company Limited
(2015-08-24)
This study aim to study the marketing factors and media exposure which have an effect on condominium purchasing of LPN Development Public Company Limited. It is a one-time information gathering survey research where ...
Marketing and Competitive Advantages for Handicraft Entrepreneurs in Songkhla
(Rajamangala University of Technology Phra Nakhon, 2007-09-01)
This research aimed to study the marketing of handicrafts from sugar palm fiber and the strategies to enhance compatible marketing and study sugar palm fiber products' market and analyze the competition to increase the ...
The Impacts of word of mouth marketing strategy on success of faculty of Business Administration of Rajamangala University of Technology Phra Nakhon
(2013-08-14)
The purpose of this study was to study the impacts of word of mouth marketing strategy on success of Faculty of Business Administration of Rajamangala University of Technology Phra Nakhon and compare success of Faculty of ...
Marketing Mix Factors Influencing Purchasing Decisions of Consumers in Seacon Square Shopping Mall
(2012-07-28)
This research aims to study the marketing mix factors that influence consumers’ purchasing decisions and to compare the marketing mix factors that influence purchasing decisions of consumers in the Seacon Square shopping ...
The influence of price perceived value and emotional perceived value on trust, customer satisfaction, word-of-mouth and revisit of SF Cinema City in Bangkok
(2016-09-01)
The objectives of this research were (1) To study the influence of price
perceived values and emotional perceived on trust; (2) To study the influence of price
perceived values, emotional perceived values and trust on ...
Effects of marketing communication on consumer-decision making to purchase drinking yoghurt in bangkok metropolitan region
(2016-09-05)
The objectives of the research were 1) to study the level of marketing mix factors, marketing communication mix and mettle of mind factors towards consumer buying behaviors toward drinking yoghurt, 2) to examine the level ...
The influence of marketing mix on trust, satisfaction and customer loyalty of Siam Commercial Bank Ratchadapisek (Thapra) Area Office
(2016-08-31)
The objectives of this research were (1) to study the influence of marketing mix which consisted of the dimensions of product or service, price, place and promotion on trust (2) the study the influence of marketing mix and ...