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    •   Intellectual Repository at Rajamangala University of Technology Phra Nakhon
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    AuthorThumrongchot, Natcha (3)Worapongpat, Ntapat (3)Chetupong, Phiraya (2)Nicomrat, Duongruitai (2)Werawath, Panithan (2)ขวัญฤทัย บุญยะเสนา (2)ณฐาพัชร์ วรพงศ์พัชร์ (2)ดวงฤทัย นิคมรัฐ (2)Arpavate, wimonphan (1)Boonyalai, SiriKul (1)... View MoreSubject
    Marketing (59)
    การตลาด (37)การตัดสินใจ (10)Consumer behavior (7)Management (7)พฤติกรรมผู้บริโภค (7)การสื่อสารการตลาด (6)Consumer (5)ผู้บริโภค (5)Decision making (4)... View MoreDate Issued2500 - 2564 (4)2007 - 2099 (55)

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    Marketing and Competitive Advantages for Handicraft Entrepreneurs in Songkhla 

    มารังกูร, วีราวรรณ; ชุมศรี, ปรีชญา (Rajamangala University of Technology Phra Nakhon, 2007-09-01)
    This research aimed to study the marketing of handicrafts from sugar palm fiber and the strategies to enhance compatible marketing and study sugar palm fiber products' market and analyze the competition to increase the ...
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    Marketing Mix Factors Influencing Purchasing Decisions of Consumers in Seacon Square Shopping Mall 

    สุขสารอมรกุล, นทษร (2012-07-28)
    This research aims to study the marketing mix factors that influence consumers’ purchasing decisions and to compare the marketing mix factors that influence purchasing decisions of consumers in the Seacon Square shopping ...
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    The influence of price perceived value and emotional perceived value on trust, customer satisfaction, word-of-mouth and revisit of SF Cinema City in Bangkok 

    Suksamran, Thepvisanu; เทพวิษณุ สุขสำราญ (2016-09-01)
    The objectives of this research were (1) To study the influence of price perceived values and emotional perceived on trust; (2) To study the influence of price perceived values, emotional perceived values and trust on ...
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    Effects of marketing communication on consumer-decision making to purchase drinking yoghurt in bangkok metropolitan region 

    Phuphet, Napaporn; นภาพร ภู่เพ็ชร์ (2016-09-05)
    The objectives of the research were 1) to study the level of marketing mix factors, marketing communication mix and mettle of mind factors towards consumer buying behaviors toward drinking yoghurt, 2) to examine the level ...
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    The influence of marketing mix on trust, satisfaction and customer loyalty of Siam Commercial Bank Ratchadapisek (Thapra) Area Office 

    Thitivorn, Attapon; อรรถพล ฐิติวร (2016-08-31)
    The objectives of this research were (1) to study the influence of marketing mix which consisted of the dimensions of product or service, price, place and promotion on trust (2) the study the influence of marketing mix and ...
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    Smart sales system factors that influence of purchasing life insurance via Bank, siam commercial bank public company limited’s case study in Wisuthkasat Area 

    Deangdej, Pornpun; พรพรรณ แดงเดช (2016-09-02)
    This study has two major proposes to study marketing mix via "Smart Sales" system factors on a customer's decision behavior of buying life insurance via Siam Commercial Bank PCL. This methods research was quantitative ...
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    The Impact of Effectiveness Integrated Marketing Communication and Image to Promote Marketing on Competitiveness of the Telecommunications industry. Case Study TOT Company Limited 

    Sripaka, Napaporn; นภาพร ศรีผกา (2016-08-28)
    This research aims to 1) study the demographic features to the view of the competitive potential in telecommunication business in Bangkok Metropolitan Region, totally 4 sale departments and Metropolitan customer service ...
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    Factors relating to consumers’ buying decision for online products 

    Phithakraktham, Chaiwat; ชัยวัฒน์ พิทักษ์รักธรรม (2016-09-05)
    The Objectives of this research aim to study about demographic factors which influence customers’ behaviors for online products and to study about the importance of marketing mix factors of customers. This research also ...
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    Factors relating to consumers’ buying decision for online products 

    Phithakraktham, Chukiet; ชูเกียรติ พิทักษ์รักธรรม (2016-08-31)
    The objectives of this research are to study about character factors of entrepreneur which influence to using of marketing strategy via online channel and to study about the importance of marketing strategy factors. This ...
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    The Influence of Marketing Communication Channel and Consumer Perception on Honda Car Buying Behavior 

    Chaived, Piyabood; ปิยะบุตร ไชยเวช (2016-08-28)
    This study included the following objectives: 1) to study the demographic characteristics that influenced the consumer buying behavior for Honda cars, 2) to examine the consumer perception that influenced a decision to ...
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    @mire NV