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Effects of marketing communication on consumer-decision making to purchase drinking yoghurt in bangkok metropolitan region
(2016-09-05)
The objectives of the research were 1) to study the level of marketing mix factors, marketing communication mix and mettle of mind factors towards consumer buying behaviors toward drinking yoghurt, 2) to examine the level ...
Bangkok Bank PCL service standard development
(2560-11-03)
The purposes of the study were to investigate Bangkok Bank PCL service
standard development in three different areas:
1) Bangkok Bank PCL service standard
2) Bangkok Bank PCL Marketing Mix
3) Bangkok Bank PCL ...
Division of thai consumer market shares on the ground of financial attitude
(2018-07-01)
This is a survey research aimed at studying the Thai consumer financial attitude and to compare the Thai consumer financial attitude classified by personal factors. The sampling groups are 400 Thai citizens living in ...
The marketing communication to participate bike for dad in Bangkok
(2018-07-04)
The Purposes of this research were to study demographic characteristics and marketing communications toward Bike for Dad participation in Bangkok on December 11, 2015. A total of 99,999 people registered to join this cycling ...
Online marketing to generation XYZ consumers
(2018-07-05)
Online marketing is marketing in the online media. The main objective is to make known the increase by different methods to sales the goods and services which present our products to the public by social media. So that ...
Marketing communication channels effect on consumer decision making among generation Y in Bangkok
(2018-07-05)
The objectives of the study were : 1) to study the character of Generation y effecting to buying decision at convenience stores. 2) to study the communication channels effecting to buying decision at convenience stores. ...
Buying decision on cosmetic products of consumers in Bangkok through beauty blogger
(2018-07-05)
The purpose of this research is to study demographic characteristics towards buying decision on cosmetic product of consumers in Bangkok. The Research also involves in studying behavior of consumers to purchase the cosmetic ...
Marketing mix factors related with cat products consumer behavior in Thailand metropolis.
(2561-08-23)
The objectives of this research were to study personal factors and cat product consumer behavior. To study marketing mix factors related to customer behavior included marketing mix factor related to cat product consumer ...
Relationship of marketing communications to fish sauce buying behavior of consumers in the central region
(2561-08-23)
The purposes of this research are (1) to study the marketing components that influence fish sauce buying behavior of consumers in The Central Region, and (2) to study the influence of viral marketing (word-of-mouth marketing) ...
Marketing communications toward buying behaviors of organic rice in thailand
(2020-09-22)
The purpose of this research was to study demographic factors and consumers’ behaviros of buying organic rice in Thailand and the marketing communications. This was a quantitative research collecting data from 4 0 0 samples ...