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Marketing communication channels effect on consumer decision making among generation Y in Bangkok
(2018-07-05)
The objectives of the study were : 1) to study the character of Generation y effecting to buying decision at convenience stores. 2) to study the communication channels effecting to buying decision at convenience stores. ...
Buying decision on cosmetic products of consumers in Bangkok through beauty blogger
(2018-07-05)
The purpose of this research is to study demographic characteristics towards buying decision on cosmetic product of consumers in Bangkok. The Research also involves in studying behavior of consumers to purchase the cosmetic ...
Factors affecting secondary students' decision making to attend tutorial schools in muang district, Nonthaburi
(2018-08-10)
This study was aimed at studying factors affecting secondary students'
decision making to attend tutorial schools in Muang District, Nonthaburi. 400 samples
from 5 schools were selected. Data collection began in 2016 ...
Personal factors and marketing mix that affecting to decision making for choosing nursing home of senior people
(2020-09-09)
The purposed of this research “Personal factors and marketing mix that affecting to decision making for choosing nursing home of senior people” was to study (1) decision making behavior of senior people for choosing nursing ...
Marketing mix affecting cinema purchase decision in Bangkok
(2020-11-18)
Watching movies in cinema is a popular channel for moviegoers for a long time. In addition to the cinema, there are also online movie channels giving viewers more choices. Therefore, cinema operators should continue to ...
The Uses and gratifications of direct marketing and the effects on buying decision process of population in Bangkok area
(2010-11-30)
This research aims to study about the uses and gratifications of direct Marketing that being effect on purchasing decision process for population in Bangkok area.In order to learn more about the relationship of demographic ...
Marketing communication channels toward buying decision of reebok products in Bangkok
(2018-07-05)
The purpose of this independent study to study the demographic factors
that affect the buying decision of Reebok products in Bangkok and to study marketing
communication channels that affect to the buying decision of ...
Advertising perception and event marketing relating to consumers’ buying decision behavior of gogi tempura flour in bangkok metropolis
(2016-09-02)
The objectives of this independent study were 1) to investigate consumer perceptions of advertising media and event marketing of Gogi Tempura Flour, 2) to investigate consumer buying decision behavior for Gogi Tempura Flour ...
The influence of Digital marketing on consumer buying decision in home furniture through mobile application among Generation Y
(2022-12-03)
This research aims to study the demographic characteristics affecting the decision to buy home furniture through mobile applications for Gen Y consumers and study the marketing mix 7 P’s and digital marketing model that ...
Factors affecting the decision to choose the service of skin aesthetic clinics
(2023-03-01)
This research is intended to be used as a guideline for the study of decision making in choosing a skin aesthetic clinic. The study was conducted from a sample of 400 randomized sets. The instruments used were questionnaires. ...