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Division of thai consumer market shares on the ground of financial attitude

Rengmeesrisuk, Supasit; Thumrongchot, Natcha; Chetupong, Phiraya; Kosanwat, Wichai (2018-07-01)

This is a survey research aimed at studying the Thai consumer financial attitude and to compare the Thai consumer financial attitude classified by personal factors. The sampling groups are 400 Thai citizens living in ...

Buying decision on cosmetic products of consumers in Bangkok through beauty blogger

Tanapun, Sawanya (2018-07-05)

The purpose of this research is to study demographic characteristics towards buying decision on cosmetic product of consumers in Bangkok. The Research also involves in studying behavior of consumers to purchase the cosmetic ...

Marketing mix factors related with cat products consumer behavior in Thailand metropolis.

Mongkolchat, Supavee; ศุภาวีร์ มงคลชาติ (2561-08-23)

The objectives of this research were to study personal factors and cat product consumer behavior. To study marketing mix factors related to customer behavior included marketing mix factor related to cat product consumer ...

The Uses and gratifications of direct marketing and the effects on buying decision process of population in Bangkok area

Arpavate, wimonphan; Moongvicha, Vanapun (2010-11-30)

This research aims to study about the uses and gratifications of direct Marketing that being effect on purchasing decision process for population in Bangkok area.In order to learn more about the relationship of demographic ...

Impact of marketing communication on the service satisfaction toward the K - Cyber Banking of consumers

Sawatdee, Thanida (2018-07-05)

This paper was a survey research with the objectives 1) to compare the differences of demographic characteristics; 2) to measure the service satisfaction and; 3) to study the impact of marketing communication on the ...