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    AuthorJumpatong, Saranya (1)Kumlangphaet, Warinthip (1)Mongkolchat, Supavee (1)Phuphet, Napaporn (1)Sukcharoen, Chanida (1)Sukvittaya, Anadda (1)Worapongpat, Ntapat (1)ชนิดา สุขเจริญ (1)ณฐาพัชร์ วรพงศ์พัชร์ (1)นภาพร ภู่เพ็ชร์ (1)... View MoreSubject
    Marketing (7)
    พฤติกรรมผู้บริโภค (7)
    การตลาด (5)Consumer behavior (4)Advertising (1)Coconut (1)Consumer (1)Consumer Behavior (1)Consumer Behaviors (1)Decision (1)... View MoreDate Issued2500 - 2561 (1)2016 - 2099 (6)

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    Effects of marketing communication on consumer-decision making to purchase drinking yoghurt in bangkok metropolitan region 

    Phuphet, Napaporn; นภาพร ภู่เพ็ชร์ (2016-09-05)
    The objectives of the research were 1) to study the level of marketing mix factors, marketing communication mix and mettle of mind factors towards consumer buying behaviors toward drinking yoghurt, 2) to examine the level ...
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    Online marketing to generation XYZ consumers 

    Kumlangphaet, Warinthip (2018-07-05)
    Online marketing is marketing in the online media. The main objective is to make known the increase by different methods to sales the goods and services which present our products to the public by social media. So that ...
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    Online purchasing decisions of working people 

    Jumpatong, Saranya (2018-08-10)
    This study was aimed to study the demographic characteristics of who decided to shop online, to explore working-age people’s internet behavior, and to investigate the demographic factors influencing internet shopping ...
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    Marketing mix factors related with cat products consumer behavior in Thailand metropolis. 

    Mongkolchat, Supavee; ศุภาวีร์ มงคลชาติ (2561-08-23)
    The objectives of this research were to study personal factors and cat product consumer behavior. To study marketing mix factors related to customer behavior included marketing mix factor related to cat product consumer ...
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    An integated marketing strategy for the image development of ecotourism by the community : the case study of Ban Pam Bok, Thung Yao, Pai district, Mae Hong Son 

    Worapongpat, Ntapat; ณฐาพัชร์ วรพงศ์พัชร์ (2020-01-14)
    The research on “an integrated marketing strategy for the image development of ecotourism by the community: the case study of Ban Pam Bok, Thung Yao, Pai district, Mae Hong Son” has the objectives as follows: 1) To study ...
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    Advertising perception and event marketing relating to consumers’ buying decision behavior of gogi tempura flour in bangkok metropolis 

    Sukcharoen, Chanida; ชนิดา สุขเจริญ (2016-09-02)
    The objectives of this independent study were 1) to investigate consumer perceptions of advertising media and event marketing of Gogi Tempura Flour, 2) to investigate consumer buying decision behavior for Gogi Tempura Flour ...
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    Purchasing behavior of ready-to-drink coconut juice of consumers in Bangkok 

    Sukvittaya, Anadda; อนัดดา สุขวิทยา (2023-01-11)
    The purposes of this research were 1) to study the purchasing behavior of readyto- drink coconut juice. 2) To study the marketing factors of ready-to-drink coconut juice of consumers. 3) To study the relationship between ...

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