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    •   Intellectual Repository at Rajamangala University of Technology Phra Nakhon
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    AuthorWorapongpat, Ntapat (2)ณฐาพัชร์ วรพงศ์พัชร์ (2)Chaived, Piyabood (1)Deangdej, Pornpun (1)Mongkolchat, Supavee (1)Sukcharoen, Chanida (1)Sukvittaya, Anadda (1)ชนิดา สุขเจริญ (1)ปิยะบุตร ไชยเวช (1)พรพรรณ แดงเดช (1)... View MoreSubject
    Consumer behavior (7)
    Marketing (7)
    พฤติกรรมผู้บริโภค (4)การตลาด (3)Advertising (1)Coconut (1)Consumer (1)Decision (1)Ecotourism (1)Home economics (1)... View MoreDate Issued2500 - 2561 (1)2016 - 2099 (6)

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    Smart sales system factors that influence of purchasing life insurance via Bank, siam commercial bank public company limited’s case study in Wisuthkasat Area 

    Deangdej, Pornpun; พรพรรณ แดงเดช (2016-09-02)
    This study has two major proposes to study marketing mix via "Smart Sales" system factors on a customer's decision behavior of buying life insurance via Siam Commercial Bank PCL. This methods research was quantitative ...
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    The Influence of Marketing Communication Channel and Consumer Perception on Honda Car Buying Behavior 

    Chaived, Piyabood; ปิยะบุตร ไชยเวช (2016-08-28)
    This study included the following objectives: 1) to study the demographic characteristics that influenced the consumer buying behavior for Honda cars, 2) to examine the consumer perception that influenced a decision to ...
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    Marketing mix factors related with cat products consumer behavior in Thailand metropolis. 

    Mongkolchat, Supavee; ศุภาวีร์ มงคลชาติ (2561-08-23)
    The objectives of this research were to study personal factors and cat product consumer behavior. To study marketing mix factors related to customer behavior included marketing mix factor related to cat product consumer ...
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    Marketing strategy of direct marketing business consumer products under the supervision of the Thai direct selling association and the office of the consumer protection borad 

    Worapongpat, Ntapat; ณฐาพัชร์ วรพงศ์พัชร์ (2020-01-14)
    This research aims to develop the direct selling business of the consumer products which the objective as follows: 1. To study the marketing operation of the direct selling business of consumer products. 2. To study the ...
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    An integated marketing strategy for the image development of ecotourism by the community : the case study of Ban Pam Bok, Thung Yao, Pai district, Mae Hong Son 

    Worapongpat, Ntapat; ณฐาพัชร์ วรพงศ์พัชร์ (2020-01-14)
    The research on “an integrated marketing strategy for the image development of ecotourism by the community: the case study of Ban Pam Bok, Thung Yao, Pai district, Mae Hong Son” has the objectives as follows: 1) To study ...
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    Advertising perception and event marketing relating to consumers’ buying decision behavior of gogi tempura flour in bangkok metropolis 

    Sukcharoen, Chanida; ชนิดา สุขเจริญ (2016-09-02)
    The objectives of this independent study were 1) to investigate consumer perceptions of advertising media and event marketing of Gogi Tempura Flour, 2) to investigate consumer buying decision behavior for Gogi Tempura Flour ...
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    Purchasing behavior of ready-to-drink coconut juice of consumers in Bangkok 

    Sukvittaya, Anadda; อนัดดา สุขวิทยา (2023-01-11)
    The purposes of this research were 1) to study the purchasing behavior of readyto- drink coconut juice. 2) To study the marketing factors of ready-to-drink coconut juice of consumers. 3) To study the relationship between ...

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