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    •   Intellectual Repository at Rajamangala University of Technology Phra Nakhon
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    AuthorWerawath, Panithan (2)Deangdej, Pornpun (1)Jaisomraum, Pummirat (1)Suksamran, Thepvisanu (1)Thitivorn, Attapon (1)Yimniyom, Morakor (1)พรพรรณ แดงเดช (1)อรรถพล ฐิติวร (1)เทพวิษณุ สุขสำราญ (1)Subject
    Management (7)
    Marketing (7)
    Buying decision (2)Satisfaction (2)การส่งเสริมการตลาด (2)พฤติกรรมผ้บูริโภค (2)Consumer behavior (1)Life insurance (1)Marketing channel management (1)Marketing management (1)... View MoreDate Issued2018 (3)2016 (3)2015 (1)

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    The influence of price perceived value and emotional perceived value on trust, customer satisfaction, word-of-mouth and revisit of SF Cinema City in Bangkok 

    Suksamran, Thepvisanu; เทพวิษณุ สุขสำราญ (2016-09-01)
    The objectives of this research were (1) To study the influence of price perceived values and emotional perceived on trust; (2) To study the influence of price perceived values, emotional perceived values and trust on ...
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    The influence of marketing mix on trust, satisfaction and customer loyalty of Siam Commercial Bank Ratchadapisek (Thapra) Area Office 

    Thitivorn, Attapon; อรรถพล ฐิติวร (2016-08-31)
    The objectives of this research were (1) to study the influence of marketing mix which consisted of the dimensions of product or service, price, place and promotion on trust (2) the study the influence of marketing mix and ...
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    Smart sales system factors that influence of purchasing life insurance via Bank, siam commercial bank public company limited’s case study in Wisuthkasat Area 

    Deangdej, Pornpun; พรพรรณ แดงเดช (2016-09-02)
    This study has two major proposes to study marketing mix via "Smart Sales" system factors on a customer's decision behavior of buying life insurance via Siam Commercial Bank PCL. This methods research was quantitative ...
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    Marketing mix factors affecting vocational education textbook buying decision of target customers's Wankaew Edutainment Co.,Ltd. In Bangk Metropolitan Area 

    Werawath, Panithan (2018-07-26)
    This research explored the Marketing Mix (4P’s) factors affecting vocational education textbook buying decision of target customers's Wankaew Edutainment Co.,Ltd. in Bangkok metropolitan area. The Population in this study ...
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    Factors affecting secondary students' decision making to attend tutorial schools in muang district, Nonthaburi 

    Yimniyom, Morakor (2018-08-10)
    This study was aimed at studying factors affecting secondary students' decision making to attend tutorial schools in Muang District, Nonthaburi. 400 samples from 5 schools were selected. Data collection began in 2016 ...
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    Marketing mix factors affecting vocational education textbook buying decision of target customers's Wankaew Edutainment Co.,Ltd. In Bangk Metropolitan Area 

    Werawath, Panithan (2018-08-15)
    This research explored the Marketing Mix (4P’s) factors affecting vocational education textbook buying decision of target customers's Wankaew Edutainment Co.,Ltd. in Bangkok metropolitan area. The Population in this study ...
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    Integrated marketing communication related to Air force club’s image 

    Jaisomraum, Pummirat (2015-08-24)
    The objectives of the research were (1) to study perception of Integrated Marketing Communication (IMC) of Air Force Clubs, (2) to study aspect of fans to Air Force Club’s image, (3) to compare demographic characteristics ...

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    @mire NV