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    •   Intellectual Repository at Rajamangala University of Technology Phra Nakhon
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    AuthorThumrongchot, Natcha (3)Worapongpat, Ntapat (3)Chetupong, Phiraya (2)Nicomrat, Duongruitai (2)Werawath, Panithan (2)ขวัญฤทัย บุญยะเสนา (2)ณฐาพัชร์ วรพงศ์พัชร์ (2)ดวงฤทัย นิคมรัฐ (2)Arpavate, wimonphan (1)Boonyalai, SiriKul (1)... View MoreSubject
    Marketing (59)
    การตลาด (37)การตัดสินใจ (10)Consumer behavior (7)Management (7)พฤติกรรมผู้บริโภค (7)การสื่อสารการตลาด (6)Consumer (5)ผู้บริโภค (5)Decision making (4)... View MoreDate Issued2500 - 2564 (4)2007 - 2099 (55)

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    Marketing mix factors related with cat products consumer behavior in Thailand metropolis. 

    Mongkolchat, Supavee; ศุภาวีร์ มงคลชาติ (2561-08-23)
    The objectives of this research were to study personal factors and cat product consumer behavior. To study marketing mix factors related to customer behavior included marketing mix factor related to cat product consumer ...
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    Relationship of marketing communications to fish sauce buying behavior of consumers in the central region 

    Thirapattanapokin, Pavich; ปวิช ถิรพัฒน์ธนโภคิน (2561-08-23)
    The purposes of this research are (1) to study the marketing components that influence fish sauce buying behavior of consumers in The Central Region, and (2) to study the influence of viral marketing (word-of-mouth marketing) ...
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    Marketing strategy of direct marketing business consumer products under the supervision of the Thai direct selling association and the office of the consumer protection borad 

    Worapongpat, Ntapat; ณฐาพัชร์ วรพงศ์พัชร์ (2020-01-14)
    This research aims to develop the direct selling business of the consumer products which the objective as follows: 1. To study the marketing operation of the direct selling business of consumer products. 2. To study the ...
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    Personal factors and marketing mix that affecting to decision making for choosing nursing home of senior people 

    Tipamart, Pairot; ไพโรจน์ ทิพมาตร์ (2020-09-09)
    The purposed of this research “Personal factors and marketing mix that affecting to decision making for choosing nursing home of senior people” was to study (1) decision making behavior of senior people for choosing nursing ...
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    The study on relationship between lifestyle patterns and event marketing models of the elderly’s activity in Bangkok 

    Thumrongchot, Natcha; ณัฐชา ธำรงโชติ (2020-09-10)
    The study on relationship between lifestyle patterns and event marketing models of the elderly’s activity in Bangkok was aimed to explore the lifestyle patterns of the elderly, marketing model of the elderly, and the ...
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    Marketing communications toward buying behaviors of organic rice in thailand 

    Taengdaeng,Sirirat; ศิริรัตน์ แตงแดง (2020-09-22)
    The purpose of this research was to study demographic factors and consumers’ behaviros of buying organic rice in Thailand and the marketing communications. This was a quantitative research collecting data from 4 0 0 samples ...
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    Marketing mix affecting cinema purchase decision in Bangkok 

    Wetchawalit, Wipawee; วิภาวี เวศย์ชวลิต (2020-11-18)
    Watching movies in cinema is a popular channel for moviegoers for a long time. In addition to the cinema, there are also online movie channels giving viewers more choices. Therefore, cinema operators should continue to ...
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    Marketing communication tools for elephant camp business a case study of ayutthaya elephant palace & royal kraal 

    Srinok, Natchaya; ณัฐชยา ศรีนอก (2020-12-02)
    Elephant tourism is very famous in Thailand, but it can pose difficulties regarding ethical issues from an animal welfare stand point. In order to address the problem, it is important for marketers to have tourists understand ...
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    A Marketing strategic model towards millennials customers’ buying decision using food delivery application 

    Wiengsimma, Thanutpon; ธณัฐพล เวียงสิมมา (2021-01-31)
    This research aims to study a model of marketing strategic towards generationmillennials customers’ buying decision using food delivery application and to present model of marketing strategic towards generationmillennials ...
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    Ways to Success of Tourism Business Management 

    Magjaroen, Lumyai; Porncharoen, Boontham; ลำใย มากเจริญ; บุญธรรม พรเจริญ (2019-01-16)
    Ways to Success for Tourism Businesspersons is focused on the study of factors which lead to the ways of success for successful businesspersons; is a qualitative research collecting data by interview 10 company business ...
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    @mire NV