Now showing items 1-5 of 5
The development technique of consumer insight from Interviewing Process of Investigator, Psychologist and Marketer
This research is to find a process and psychological interviewing technique that can get an in-depth of consumer Insight. By using a qualitative research method, an in-depth interview and non-participant observational ...
Impact of marketing communication on the service satisfaction toward the K - Cyber Banking of consumers
This paper was a survey research with the objectives 1) to compare the differences of demographic characteristics; 2) to measure the service satisfaction and; 3) to study the impact of marketing communication on the ...
Motivation and marketing mix influencing the decision to purchase food truck in Bangkok
The objectives of this research were to: 1) study motives affecting a consumer in purchasing food trucks in Bangkok, 2) study marketing mix influencing a consumer in purchasing food trucks in Bangkok, 3) study consumers’ ...
Buying decision on cosmetic products of consumers in Bangkok through beauty blogger
The purpose of this research is to study demographic characteristics towards buying decision on cosmetic product of consumers in Bangkok. The Research also involves in studying behavior of consumers to purchase the cosmetic ...
Marketing mix factors related with cat products consumer behavior in Thailand metropolis.
The objectives of this research were to study personal factors and cat product consumer behavior. To study marketing mix factors related to customer behavior included marketing mix factor related to cat product consumer ...