Now showing items 1-6 of 6
The development technique of consumer insight from Interviewing Process of Investigator, Psychologist and Marketer
This research is to find a process and psychological interviewing technique that can get an in-depth of consumer Insight. By using a qualitative research method, an in-depth interview and non-participant observational ...
The Influence of Marketing Communication Channel and Consumer Perception on Honda Car Buying Behavior
This study included the following objectives: 1) to study the demographic characteristics that influenced the consumer buying behavior for Honda cars, 2) to examine the consumer perception that influenced a decision to ...
Factors Affecting on Beauty Blogger’s Recommendation on Consumers Purchasing Decisions
The purposes of this research were (1) to study the usage behavior of social media for the purpose of reading or viewing beauty products based on blogger recommendations (2) to study factors of blogger recommendations of ...
Advertising perception and event marketing relating to consumers’ buying decision behavior of gogi tempura flour in bangkok metropolis
The objectives of this independent study were 1) to investigate consumer perceptions of advertising media and event marketing of Gogi Tempura Flour, 2) to investigate consumer buying decision behavior for Gogi Tempura Flour ...
Marketing mix factors related with cat products consumer behavior in Thailand metropolis.
The objectives of this research were to study personal factors and cat product consumer behavior. To study marketing mix factors related to customer behavior included marketing mix factor related to cat product consumer ...
Creating share value effected to decision making in mobile network user
The objectives of this research is to study (1) The demographic of mobile users effected to mobile network’s decision making, (2) The creating shared value of mobile network effected to mobile network users’ decision making. ...