Now showing items 1-5 of 5
Marketing communication channels effect on consumer decision making among generation Y in Bangkok
The objectives of the study were : 1) to study the character of Generation y effecting to buying decision at convenience stores. 2) to study the communication channels effecting to buying decision at convenience stores. ...
Motivation and marketing mix influencing the decision to purchase food truck in Bangkok
The objectives of this research were to: 1) study motives affecting a consumer in purchasing food trucks in Bangkok, 2) study marketing mix influencing a consumer in purchasing food trucks in Bangkok, 3) study consumers’ ...
Buying decision on cosmetic products of consumers in Bangkok through beauty blogger
The purpose of this research is to study demographic characteristics towards buying decision on cosmetic product of consumers in Bangkok. The Research also involves in studying behavior of consumers to purchase the cosmetic ...
Marketing communication channels toward buying decision of reebok products in Bangkok
The purpose of this independent study to study the demographic factors that affect the buying decision of Reebok products in Bangkok and to study marketing communication channels that affect to the buying decision of ...
Marketing mix affecting cinema purchase decision in Bangkok
Watching movies in cinema is a popular channel for moviegoers for a long time. In addition to the cinema, there are also online movie channels giving viewers more choices. Therefore, cinema operators should continue to ...