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Now showing items 1-10 of 31
The influence of price perceived value and emotional perceived value on trust, customer satisfaction, word-of-mouth and revisit of SF Cinema City in Bangkok
(2016-09-01)
The objectives of this research were (1) To study the influence of price
perceived values and emotional perceived on trust; (2) To study the influence of price
perceived values, emotional perceived values and trust on ...
The influence of marketing mix on trust, satisfaction and customer loyalty of Siam Commercial Bank Ratchadapisek (Thapra) Area Office
(2016-08-31)
The objectives of this research were (1) to study the influence of marketing mix which consisted of the dimensions of product or service, price, place and promotion on trust (2) the study the influence of marketing mix and ...
Smart sales system factors that influence of purchasing life insurance via Bank, siam commercial bank public company limited’s case study in Wisuthkasat Area
(2016-09-02)
This study has two major proposes to study marketing mix via "Smart Sales"
system factors on a customer's decision behavior of buying life insurance via Siam
Commercial Bank PCL. This methods research was quantitative ...
Factors relating to consumers’ buying decision for online products
(2016-09-05)
The Objectives of this research aim to study about demographic factors which influence customers’ behaviors for online products and to study about the importance of marketing mix factors of customers. This research also ...
Factors relating to consumers’ buying decision for online products
(2016-08-31)
The objectives of this research are to study about character factors of entrepreneur which influence to using of marketing strategy via online channel and to study about the importance of marketing strategy factors. This ...
Bangkok Bank PCL service standard development
(2560-11-03)
The purposes of the study were to investigate Bangkok Bank PCL service
standard development in three different areas:
1) Bangkok Bank PCL service standard
2) Bangkok Bank PCL Marketing Mix
3) Bangkok Bank PCL ...
Division of thai consumer market shares on the ground of financial attitude
(2018-07-01)
This is a survey research aimed at studying the Thai consumer financial attitude and to compare the Thai consumer financial attitude classified by personal factors. The sampling groups are 400 Thai citizens living in ...
Marketing mix factors affecting vocational education textbook buying decision of target customers's Wankaew Edutainment Co.,Ltd. In Bangk Metropolitan Area
(2018-07-26)
This research explored the Marketing Mix (4P’s) factors affecting
vocational education textbook buying decision of target customers's Wankaew
Edutainment Co.,Ltd. in Bangkok metropolitan area. The Population in this study ...
Factors affecting secondary students' decision making to attend tutorial schools in muang district, Nonthaburi
(2018-08-10)
This study was aimed at studying factors affecting secondary students'
decision making to attend tutorial schools in Muang District, Nonthaburi. 400 samples
from 5 schools were selected. Data collection began in 2016 ...
Online purchasing decisions of working people
(2018-08-10)
This study was aimed to study the demographic characteristics of who decided
to shop online, to explore working-age people’s internet behavior, and to investigate the
demographic factors influencing internet shopping ...