Guidelines for increasing productivity of organic products (vegetables) of thamsua community members in kaeng krachn, Phetchaburi province
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The purpose of the qualitative study was to seek for on guidelines for increasing productivity of organic products (vegetables) of Thamsua community members in Kaeng Krachan, Phetchaburi Province. Data collection was done through observation, interview, and document analysis. The samples were 10 leaders and members of Organic Product Division of Thamsua Community in Kaeng Krachan, Phetchaburi. The research results revealed that problems and obstacles in increasing the organic product were the lack of worker and continuity to produce goods for distributing to meet the market demand. The solution could be done by increasingly distributing products the surrounding communities to meet the needs and quality control standard of the market. In terms of the management, the community should have a clear management plan and appoint a committee to co-ordinate its policies, plans, regulations, and management. They could invite other members from neighboring communities to be involved. As for the solutions for the production and product diversification, external agencies might be asked to participate in the productivity enhancement such as public or private sectors and educational institutions, for example. The government might be in charge of supporting for career development and income, private sectors for more marketing channels while educational institutions might support for knowledge needed for increasing the productivity. Concerning marketing solutions for more distribution channels, online marketing should be set up by coordinating with private sectors to provide additional distribution channels such as organizing product display booths with public and private sectors. Financial and accounting solutions for the lack of management funding sources should be organized through the community savings such as the Cooperative Community Enterprise or Provincial Cooperative office to e involved in accounting management to create systematic financial management.
- Independent Study