Browsing Independent Study by Title
Now showing items 8-22 of 22
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Impact of marketing communication on the service satisfaction toward the K - Cyber Banking of consumers
(2018-07-05)This paper was a survey research with the objectives 1) to compare the differences of demographic characteristics; 2) to measure the service satisfaction and; 3) to study the impact of marketing communication on the ... -
Integrated marketing communication related to air force club’s image
(2015-08-24)The objectives of the research were (1) to study perception of Integrated Marketing Communication (IMC) of Air Force Clubs, (2) to study aspect of fans to Air Force Club’s image, (3) to compare demographic characteristics ... -
Marketing communication channels effect on consumer decision making among generation Y in Bangkok
(2018-07-05)The objectives of the study were : 1) to study the character of Generation y effecting to buying decision at convenience stores. 2) to study the communication channels effecting to buying decision at convenience stores. ... -
Marketing communication channels toward buying decision of reebok products in Bangkok
(2018-07-05)The purpose of this independent study to study the demographic factors that affect the buying decision of Reebok products in Bangkok and to study marketing communication channels that affect to the buying decision of ... -
Marketing communication tools for elephant camp business a case study of ayutthaya elephant palace & royal kraal
(2020-12-02)Elephant tourism is very famous in Thailand, but it can pose difficulties regarding ethical issues from an animal welfare stand point. In order to address the problem, it is important for marketers to have tourists understand ... -
Marketing mix affecting cinema purchase decision in Bangkok
(2020-11-18)Watching movies in cinema is a popular channel for moviegoers for a long time. In addition to the cinema, there are also online movie channels giving viewers more choices. Therefore, cinema operators should continue to ... -
Media Exposure and the Factors of Marketing-Mix Affect On Purchase Decision Condominium in Bangkok: LPN Development Public Company Limited
(2015-08-24)This study aim to study the marketing factors and media exposure which have an effect on condominium purchasing of LPN Development Public Company Limited. It is a one-time information gathering survey research where ... -
Motivation and marketing mix influencing the decision to purchase food truck in Bangkok
(2018-07-05)The objectives of this research were to: 1) study motives affecting a consumer in purchasing food trucks in Bangkok, 2) study marketing mix influencing a consumer in purchasing food trucks in Bangkok, 3) study consumers’ ... -
Public relations media of the crown property bureau towards attitude and behavior in social responsibility participation
(2017-08-10)The research is to study communication program of the crown property bureau about its effect toward attitude and behavior in participating in social responsible activities. The objectives are to study the knowledge and ... -
The relationship between the image of state railway of Thailand and purchase decision : the case study of 115 new trains
(2020-11-18)The objectives of this research are to 1) study the corporate are to image of the State Railway of Thailand and 2) the image of the service by State Railway of Thailand that is related to the decision to use 115 new passenger ... -
The relationship of marketing communication tools and decision for service of animal hospitals in Bangkok
(2017-08-10)The objectives of this study are (1) to investigate the demographic characteristics and decision for service of animal hospitals in Bangkok, and (2) to explore the relationship of marketing communication tools and decision ... -
Satisfaction to Marketing Communication Tools : A Case Study of Business Organization of the Office of the Welfare Promotion Commission for Teachers and Educational Personal (BOWT)
(2012-10-15)The study is on “Satisfaction to Marketing Communication Tools : A Case Study of Business Organization of the Office of the Welfare Promotion Commission for Teachers and Educational Personal (BOWT)”. The aims of the study ... -
Social networking communication and word of mouth communication affecting the consumer behavior of pet café in Bangkok
(2020-11-18)This research aimed to 1) study social networking communications and wordof-mouth communications that affected consumer behavior in visiting pet cafés in Bangkok; and 2) study attitudes toward using services that affected ... -
A study of marketing mix toward relationship of satisfaction of laundry service : a case study of Sao Thong Hin subdistrict municipality, Nonthaburi
(2020-11-18)This research aimed to study impact of demographic factors on laundry service consuming, and the relationship between marketing mix and satisfaction of laundry service. Sample group were 384 laundry service customers ... -
Work stress of employees at the faculty of engineering Rajamangala University of Technology Phra Nakhon
(2020-12-02)This study was aimed to study work stress of the personnel of the Faculty of Engineering at Rajamangala University of Technology Phra Nakhon. 187 employees were asked to respond to the questionnaire used as the research ...