| dc.description.abstract | The objective of this research is to study the demographic characteristics, attitudes,
perceptions and life styles which influence the Ecotourism behaviors of Thai and foreign travels
in Bang Kachao Community, Phra pradaeng District, Samut Prakan Province. The sampling
consists of 400 tourists. The method used for data collection is questionnaire. The analysis of
data collected is undertaken by statistical calculations based on percentage, mean, standard
deviation and Pearson’s correlation coefficient.
The findings suggested that most of the questionnaire respondents were ecological
tourists of female gender was bigger number than male gender. These people were age range
was 21-30 years, bachelor degree. As for profession, employees in the private sector were the
highest rate, followed by students. The average monthly income was ranging from 15,000 –
20,000 baht. In the ecotourism behavior, the objective tourism was leisure time and most were
accompanied by friends about 2 – 3 people. The highest rate of traveling mode was by private
car 3 – 4 times per years. Most tourists of perception are television media and their desire go
to ecotourism at the Bang Kachao Community again. In their eco-tourists view, tourism in
service sector was the highest level, tourism in price was suitable for the worth price that ecotourists paid in the highest level, tourism in place was suitable for the ecotourism place ranked
highest level, tourism in promotion was average. Besides, tourism in atmosphere and
convenience ranked highest level, tourism in staff and number of staff were average. The
factors which influenced different tourism behaviors were categorized on following aspect
1. Method of tourism data acquisition, based on nationality, profession and income.
2. Tour provocation, based on age and income.
3. Number of trips taken, based on nationality, gender, age, marital status,
profession and income.
4. Traveling modes, based on gender, age, profession and income.
5. Trip duration, based on nationality, education level, profession and income.
6. Accommodation based on age, education level and profession.
7. Budget based on nationality, age, marital status, education level, profession and
income. | en_US |
