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dc.contributor.authorHongsamut, Artaphonen_US
dc.date.accessioned2018-07-05T05:14:43Z
dc.date.available2018-07-05T05:14:43Z
dc.date.issued2018-07-05
dc.identifier.issn2465-5376
dc.identifier.urihttp://repository.rmutp.ac.th/handle/123456789/2471
dc.descriptionวารสารวิชาการและวิจัย มทร.พระนคร, 2 (1) : 68-80en_US
dc.description.abstractIn a highly competitive business and information technology is used as tool to help organization management since it provides processes promoting advantages of future competition.CRM applying for better effective education management. The education management needs to be appropriate to changes of globalized economy and society. The development of system based on student life cycle principles, the processes consisted of Prospect, Admitted, Enrolled, Graduate, Alumni, Donor all connect with information communication technology in the educational institute with the CRM. This truly was the educational institute adding value as the production satisfactory for the customers and relations creating long-term loyalty to their school. Using Information Technology for CRM in Higher Education institute may be applied to support tasks.en_US
dc.description.sponsorshipRajamangala University of Technology Phra Nakhonen_US
dc.language.isothen_US
dc.subjectCustomer Relationship Managementen_US
dc.subjectการสร้างความสัมพันธ์กับลูกค้าen_US
dc.subjectInformation Technologyen_US
dc.subjectเทคโนโลยีสารสนเทศen_US
dc.subjectHigher Education Institutionsen_US
dc.subjectสถาบันอุดมศึกษาen_US
dc.titleUsing information technology for CRM in higher education instituteen_US
dc.title.alternativeการใช้เทคโนโลยีสารสนเทศเพื่อสนับสนุนการจัดการความสัมพันธ์ของลูกค้าในสถาบันอุดมศึกษาen_US
dc.typeJournal Articlesen_US
dc.contributor.emailauthorartaphon-jo@hotmail.comen_US
dc.contributor.emailauthorarit@rmutp.ac.then_US


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