Factors influencing consumer behavior to buy tomato juice of bachelor’s degree 4 year course faculty of home economics Technology Rajamangala University of Technology Phra Nakhon

Abstract

This study aims to study the buying habits of tomato juice with students to study. Mixture Marketing Influencing consumer behavior to buy tomato juice of bachelor’s degree. To determine the relationship between the individual factors on the consumer behavior to buy tomato juice of bachelor’sdegree. And to compare the marketing mix Factors Influencing consumer behavior to buy tomato juice of bachelor’s degree 4 year coures faculty of home economics Technology Rajamangala University of Technology Phra Nakhon. By personal factors The sample of students 316 person The instrument was a questionnaire The statistics include freq percentage The mean, standard deviation cost t-test F-test and Chi - Square (.𝑥2) The study indicated that Most consumers were female. 21 years The Year 4 Department of Food and Nutrition The average income per month. THB 5001-8000 Consumer behavior is found The most commonly purchased brand Doi Kham. The reason for the skin Intended to drink Bought formula 99-100% tetracaine-load pack (box), small (200 ml) at convenience stores / retailers. The study of factors that influence the buying habits of students drinking tomato juice with overall high level. The relationship between the individual factors on the consumer behavior to buy tomato juice of bachelor’s degree. Top Reasons to buy A sex relationships And year level The purpose of buying a sex relationships and the average income per month The type of tomato juice, a popular buy. Correlated with the grade level and subject to the frequency of purchase. The size of the package purchased In relation to the subject The comparison factor influencing the buying habits of college students found that tomato juice with no gender influence the purchasing behavior of tomato juice. Products and influence the price level in both disciplines and the average income per month. The distribution of influence grade level. And the average income per month For the promotion, influencing the level of the year.