A strategy to enhance nangloeng market as a cultural tourist destination

Abstract

This research aims to enhance Nangloeng Market as a cultural tourist destination and to assist Nangloeng Market to manage its cultural object into a sustainable way. This research applied a qualitative research design. Primary sources were from field work as data collecting, interviewing 7 groups, totally 28 participants, namely people responsible for Nangloeng Market’s tourism management and services both government and private sectors, leaders of the community, small enterprises, local people, tour leaders, and tourists by using indicative questions. The second sources were investigated, analyzed from various kinds of information such as academic document, and previous research, then interpreted based on knowledge and experiences of the researcher. It was found that 60.71% of the 7 groups credited on integrated strategy, including Communication Theory, Stakeholders’ Involvement, Civil State Empowerment, Social Network by Facebook, a campaign by Tourism Authority of Thailand, and Food Safety Standard as a strategy to enhance Nangloeng Market to manage tourism sustainably rather than applying the single method which was 39.29% in calculation.