Utilizing design innovations to develop souvenir products relying on linking secondary city identities to promote tourism in Secondary city provinces

Abstract

A research project on the utilization of design innovations into souvenir product development based on linking secondary city identities to promote tourism in secondary city provinces. It is a project that has objects to study the identity of a secondary city to be used to design souvenirs, packaging, public relations materials. to stimulate tourism in secondary cities, which is in line with tourism strategies In a research project that has a design and development process Using technology to assist in product design and development Creation of identity from cultural capital in secondary cities. which the results of each aspect are at a very good level. by using the design of the secondary city area in Nong Khai Province and Ratchaburi which is a province with identity and culture by the researcher make character development souvenir products public relations media Characters show theidentity of the city. to create a memory for tourists and create an identity for the provinces of secondary cities