The Image of the Faculty of Mass Communication Technology of Rajamangala University, Technology Phra Nakhon in perspective of M.6 student in Bangkok Area.

Abstract

The purpose of this study was to examine the image of the Faculty of Mass Communication Technology of Rajamangafa University, Technology Phra Nakhon in the perspective of M.6 students in Bangkok area and explore their media exposure, knowledge, and attitude to the Faculty. The researchers also studied the relationship between students' media exposure, knowledge, and attitude to the Faculty and the image of the Faculty. The research data was gathered through the questionnaire survey from 400 M.6 students in Bangkok area. The sample was selected by the Multi-Stage Sampling Method and the data was analyzed by descriptive statistics using Percentage, Mean, and Standard Deviation. T-test was used to analyze the hypothesis and ANOVA is used to analyze Pearson's Correlation Coefficient. Significant Differences were encountered at p = 0.05 level.