Knowledge attitude and ecotourism behavior of student in Rajamangala University of Technology Phra Nakhon

Abstract

There are two purposes of this research, 1) the level of knowledge and attitude in ecotourism of student in Rajamangala University of Technology Phra Nakhon 2) the ecotourism behavior of student in Rajamangala University of Technology Phra Nakhon. The study was conducted by analyzing questionnaires collected from sample of student in Rajamangala University of Technology Phra Nakhon total 430 cases. The SPSS was used to analyze these questionnaires. Descriptive Statistic were applied and presented in form of percentage and mean. The research showed that 1.The respondents were most males, they were sophomore, studied in Business, frequency of travel, ecotourism is between 1-2 times / year. They get information from television/radio the most. 2.The level of knowledge in ecotourism was high, especially for "Eco-tourism focused on nature and the environment. The unique biological habitats and artistic traditions as possible". 3.The level of attitude in ecotourism was high, especially for "Eco-tourism management should take into account the potential of existing resources and activities accordingly". 4.The ecotourism behavior was medium-high, especially for "When you see wild animals are crossing the road. You stop waiting for the animals go through before".