The factors of decision making in bangkok high school students effected to study in bachelor of mass communication (english program)
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Date
2016-09-21Author
Kusiyarungsit, Apinyapat
อภิญญ์พัทร์ กุสิยารังสิทธิ์
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The objectives of this research is to study (1) The factor of decision making in Bangkok high
school students affected to study in bachelor of Mass Communication (English Program), (2)
The factor that is correlated in decision making in Bangkok high school students affected to
study in bachelor of Mass Communication (English Program). The sample population
consisted of four hundreds high school students in Bangkok. The instrument of research was
a questionnaire. The Statistical Package for the Social Sciences (SPSS) for Windows
computer program was applied for analyzing, formulating and tabulating the data collected.
The techniques of descriptive statistics used were percentage, mean and standard deviation.
Techniques of inferential statistics utilized were t-test, one-way analysis of variance
(ANOVA) in order to analyze differences between variables taken as a group. If there is a
statistically significant differences found between pairs in a group, Scheff?’s pair testing
were deployed. Multiple Regression Analysis were applied, in order to analyze the factors of
decision making in Bangkok high school students affected to study in bachelor of Mass
Communication (English Program). If there is a statistically significant found in Multiple
Regression, Coefficient of Correlation under paired testing will be used to identify the
correlation between factors.
The results were as following:
1. The factors of student program in high school affected the decision making to study in
bachelor of Mass Communication (English Program) were high school program.
2. The marketing factor of Mass Communication Technology affected to Bangkok high
school students decision making to study in Bachelor of Mass Communication (English
Program) is product, price, place, promotion.
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- Research Report [71]