Perception and recognition advertising media to buy cosmetics skin care : a case study of consumers in BANGKOK

Abstract

Cosmetics current role a step along the way is. Media that comes with the product. Researchers are interested in education, awareness and recognition with advertising media buying decisions cosmetic skin care : a case study of consumers in Bangkok. The purpose of the research was to determine the relationship between population factors that influence the decision to buy cosmetics, skin care products. The quantitative research questionnaires were used to collect data. Sample of 385 people living in Bangkok. And a quota sample, using a specific classification by age group. By focusing on the awareness and recognition of the media. The results showed that the decision to buy cosmetics, skin care. With a focus on advertising. TV Radio, media, magazines, newspapers, online media and media at the point of purchase, moderate (34.00) analysis test t-test to test the F-test and test different pairs by way of (Scheffe Method) found demographic factors and the cost to buy cosmetics and skin care. Age, education, occupation and income per month. As a result, the decision to buy it. From measurements with statistics Eta found that the perception of the media are related to the cost of purchasing cosmetics, skin care at a low level (0.94), and measurements with statistics Eta found recognition. Media are related to the cost of purchasing cosmetics, skin care is low (0.11) were also suggested. Entrepreneurs do not have the media hype