A study to identify the community to design innovative packaging for herbs to promote the creative tourism : a case study of BUNTAMSUE Community in Phetchaburi Province

Abstract

This research focus on 1) education identity group herbal processing commu¬nity BUNTAMSUE Community in Phetchaburi to innovative design package 2) to form packaging group herbal processing community innovative design package to pro¬mote the tour creative (creative tourism) link tourist attraction in the neighborhood province petchburi 3) to test the satisfaction of consumers who have to the product packaging community community BUNTAMSUE Community in Phetchabur that have been developed 4) to create the learning process together to transfer the wisdom using agricultural crops with a local to optimize the sample is the public to shop for health in the supermarket Golden place branch Rama 9 number of 334 people divided by the survey draft design is at a time 167 people and expert printing design, packaging and materials 5 and tool operators research 1), questionnaire the first comment design draft for the samples to use as a guide to design body work package and assess the quality step work package design 2), questionnaire satisfaction survey for the samples with a draft of the package herbal Thailand “herbal Fa Ta Lai Jone Capsule, herbal Ka Min Chan Capsule and Ma Rum Capsule” the data were analyzed using how to sum up operators with the lectures mean and standard deviation findings summarized as follows: (1) sample to pay attention materials used in the production packaging herbal Thailand materials type plastic experts and sample to pay attention to form and materials of the package set a1 / LOH 3 a package herbal Thailand the most use plastic materials 63 people percent 37.70 (2) effect of assess the design of the package herbal Thailand overall found that the samples comments to form set a1 the evalua¬tion of design in the high level with an average equal to 3.76 3.76, s.d. = 0.69) has a spherical easy-to-use lid weep, and the site label use printing process, 4-color design in accordance with the regulatory to produce a clear used patterns graphics media to “herbal” logo of the product to reflect the English view the delicacy colors used as a couple color with color or color of the paper make sense natural