The business plan development for formulating strategy for business success of decem frozen roti of the small and micro community enterprise of moslim food legend Ban Taladkaew Nonthaburi
Abstract
This study was aimed to study business plan development of frozen Roti
(Indian pancake) and formulate frozen Roti business strategies for the community
enterprise producing traditional Muslim food in Ban Taladkaew, Nonthaburi. Relevant
theories, documents, articles, as well as other useful information from in-depth
interviews were collected and analyzed using the strategic management process
theory. The samples used in this research were 10 community members of the
traditional Muslim food stores from Ban Taladkaew.
The results revealed that the strategies suitable for frozen Roti business of the
community in Ban Taladkaew Nonthaburi as traditional Muslim food to increase
capacity, feasibility, and appropriateness were Differentiation strategies. The recipe of
frozen roti products, a more than 150 year-old recipe with temple figurines and
mosques as background showing that both Buddhist and Muslim Thais had lived
together, therefore, Focused Differentiation was applied as consumer groups were, for
example, students from schools nearby. Product and Operation Strategy was also used
to focus on the development of standardized production processes and product quality
in order to create alternative products for consumers. Marketing Strategy also help to
create and increase different products from other markets, which were aimed at online
marketing. Finally, Finance Strategy, the most important one, was applied to raise funds
and prepare for the future business expansion.
Collections
- Theses [97]