Factors affecting the decision of consumers to choose chinese catering enterprises amphoe bang len nakhon pathom case studies chung prochana
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Date
2018-08-16Author
Luangsuksai, Maneerat
Somsukwang, Sirinat
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Show full item recordAbstract
This study aimed to investigate the Factors affecting the decision of consumers
to choose Chinese catering enterprises Amphoe Bang Len Nakhon Pathom case studies
Chung Prochana. And compare marketing mix factors that influence the decision of
consumers to choose Chinese catering enterprises. By personal factors the samples
used in the study is that consumers of Chinese catering enterprises nutrition 390 Hueg
engines used in the study was a questionnaire0 Statistics used were frequency,
percentage, mean and standard deviation values t-test and F-test.
The study indicated that users Chinese of Chung Prochana Hueg nutrition0
Most were female, aged 20 to 30 years of education below a bachelor's degree0
Generally, workers the average income per month 10,001 – 15,000 baht user behavior
serves Chinese of Chung Prochana Hueg find a job in the ordination. The reason for
choosing the services like the taste of food. Channels of contact in person / phone
price of 1,500 baht per table. And the opportunity to come back to repeat0 The
study of factors that influence the decision of consumers to choose Chinese catering
enterprises0 The overall high level all sides. And the comparison factor marketing mix
to influence the decision of consumers to choose Chinese catering enterprises of
Chung Prochana. Hueg by personal factors found education the decision affects the
product0 And the promotion of statistical significance at the 0005 level and career
decisions affect the marketing mix and 7 are statistically significant at the 0005 level0
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