Attitude and advertising media exposure of the BTS passengers
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Date
2561-08-23Author
Thanetchartcharoen, Chanyanat
ชัญญาณัฏฐ์ ธเนศฉัตรเจริญ
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The objectives of this research were 1) to study attitude and advertising media exposure of
the BTS passengers; 2) to compare the relationship between the BTS passengers’ demographic
characteristics and their service behaviors; 3) to compare the differences of the BTS passengers’
demographic characteristics towards their advertising media exposure; and 4) to study the relationship
of the passengers’ attitudes on the BTS in-trained advertisement with the BTS passengers’ advertising
media exposure. The researcher randomly selected 400 participants through the Cluster sampling
method by using the questionnaire as a data collection tool. The analytical statistics included
standard deviation, mean, average and frequency distribution. The hypothesis testing included
Chi-square, T-Test, F-Test (ANOVA) values testing and Pearson Prodcut Moment correlation coefficient.
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- Theses [30]