Marketing communications toward Thai tourism behavior in historical museums in Bangkok
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Date
2020-01-10Author
Thongprasert, Phiyada
พิยดา ทองประเสริฐ
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Show full item recordAbstract
This research aims to study the personal factors. Behavior and Marketing
Communications on the behavior of the History tour of tourists in Bangkok,
Thailand. The hybrid research Is Quantitative Research 400 samples. Questionnaires
were used to collect data. The statistics used in the analysis were percentage, mean,
standard deviation. Chi-square test the level of statistical significance .05. And
Qualitative Research In-depth interviews in finding consensus and conflict between
management Museum. Marketers Museum Visitors to the museum and the results of
quantitative research.
The results showed that: 1) Most of the respondents aged 15-25 years old,
single female student with a bachelor's degree. The average income per person is
not more than 7,000 baht monthly income of an average family 15000-30000 baht
and living in Bangkok. 2) Most of the planned tour. Most holiday weekend. The main
objective is to study the first year of the museum tour 1-2 times a tourism model is
geared experience. Each tour takes 2-3 hours. 3) Behavioral marketing communications
planning travel. Time to travel the main purpose of tourism the number of times in
one year tourism model. The level of significance. 05. The results of the research
showed. The most consistent hypothesis testing with quantitative research.
Keywords : Marketing Communications, Travel habits, History Museum
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