Factors related to purchasing decisions dietary supplement product certified by the food and drug administration (FDA)
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Date
2020-01-10Author
Seamsin, Preeyanut
ปรียาณัฐ เสริมศิลป์
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Show full item recordAbstract
The objectives of the study were 1) To Study Related Demography to Dietary
Supplement Product Certified by the Food and Drug Administration (FDA) 2) To Study
Related Demography to Marketing Communication Tool for Social Media 3) To Study
Related Marketing Communication Tool for Social Media to Dietary Supplement
Product Certified by the Food and Drug Administration (FDA). The study was a
quantitative research. A sample was selected from people who bought Dietary
Supplement Product Certified by the Food and Drug Administration (FDA). The
sample group was 400 graduation. Representative sample the instruments in the
study were 1) the questionnaire 2) the frequency, percentage and mean were the
parameters used for statistical analysis and Chi-square, Correlation.
The findings indicated that single females age between 19 - 29 years old. Monthly income between 10,000 – 20,000 baht. Objectives of using social media To
Communicate through Facebook. Social media exposure time is 1.00 - 6.59 PM.
Convenience is the reason for buying Dietary Supplement Product through social
media. And Find Dietary Supplement Product through social media information
manually.
The hypothesis test was found Factors of Age, Education, Career, Objectives
of social media, Duration of use Social Media, Marketing Communication Tool for
Social Media correlated to Dietary Supplement Product Certified by the Food and
Drug Administration (FDA) and Factors of Sex Age Career correlated to Marketing
Communication Tool for Social Media. Was statistically significant at .05 level
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- Theses [30]