Service marketing mix factors affecting consumer satisfaction towards coworking space in Bangkok
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Date
2020-01-10Author
Wongwises, Aomchan
อ้อมจันทร์ วงศ์วิเศษ
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Show full item recordAbstract
The purpose of this research was to study personal factors and service
marketing mix factors affecting consumer satisfaction towards co-working space in
Bangkok. This research combined a research methodology between quantitative and
qualitative research, with tools for data collection including survey and in-depth
interviews. Quantitative data was obtained from a survey of 400 samples using
coworking space in Bangkok. Qualitative data was obtained by the use of
in-depth interview with consumer, manager and coworking space specialist.
The results showed that the personal factors affecting consumer satisfaction
towards coworking space in Bangkok were mainly 1) ages between 25 - 30 years old
at 44.25% 2) private employees at 53.00% 3) average monthly salary 20,001 to
30,000 baht at 42.75% and 4) usage frequency 1 - 2 times per week at 37.25%.
Service marketing mix factors affecting consumer satisfaction towards coworking
space in Bangkok were 1) product (mean 4.22) and 2) physical evidence and
presentation (mean 4.37) at the .05 statistical significance level.
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