Media Exposure,Usage and Gratification towards Alterntive Energy Information: Case study on Gasohol, NGV and Biodiesel Consumption of Inhabitants in Bangkok

Abstract

This research aimed to examine knowledge,exposure,usage and gratification towards alternative energy information of inhabitants in Bangkok. The data from the samples were collected by questionnaires. The findings were as follows; 1. The alternative energy internet information exposure differs significantly among the sample groups of different sex. 2.The media expusure through televisions,raduis,newspaper,magazine and internet differs significantly among the sample groups of different age. 3.The media exposure through radios and newspapers differs significantly among the sample groups of different income. 4.The media exposure through televisions and interne differs significantly among the sample groups of different educational background. 5.The media exposure through televisions,radios ,newspaper,magazine and internet differs significantly among the sample groups of different career. 6. The knowledge on Gasohol,NGV and Biodiesel differs significantly among the sample groups of different age. 7.The knowledge on Gasohol and Biodiesel differs significantly among the sample groups of different income. 8.The knowledge on Biodiesel differs significantly among the sample groups of different educational background. 9.The knowledge on Biodiesel differs significantly among the sample groups of different career. 10. The internet usage and gratification differs significantly among the sample groups of different internet exposure."