การศึกษากระบวนการทำงานของโรงงานเสื้อผ้าอุตสาหกรรม : กรณีศึกษาบริษัทบูติคนิวซิตี้ จำกัด (มหาชน)

Abstract

This research provides the understanding of fashion industry production. Aims of this research are to develop teaching ability of lecturers and to develop and apply into related subject areas in order to increase the quality. This research and taken by quality-oriented education. Collecting data through documents and related websites, explore the working process in garment industry include non-formal interview. The research found that Boutique New City has owned and provides a large number of license brands in order to support several targets. Most is sold in company’s own stores which located in famous and modern shopping department stores. Each store has been set its display to attract and promote new arrival to the customer. Production process consists of flow chart of organization’s working process and subprocess. For examples, cutting, sewing, decorating, delivery and storage process. However, working mainly depends on documents while management and main concept have been received from France. There is no marketing research department in Boutique New City Company Limited. This makes employees are able to understand marketing but there are 4 products managers for each brand. There are sources from 140 selling points have been evaluated by marketing management system in head office. Organization also provides member subscription in order to understand customer behavior. The patterns of fabrics are designed by in-house graphic company or purchased license design from other countries through trade fair.