Browsing by Author "gumporn.s@rmutp.ac.th"

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Creating medical tourism business competitive advantage in Thailand

Suwanwachim, Gumporn; กำพร สุวรรณฉิม; Buranakul, Araya; อารยา บูรณะกูล; Chetupong, Phiraya; พีรญา เชตุพงษ์; Suwannawach, Piyapan; ปิยพันธ์ สุวรรณเวช (2017-10-28)

The topic of this research is the study of the changes of tourism maket in Thailand that has an effect on the tourist's behavior. The problem concerns the decision making of tourists, the information accessibility and ...
Cross-cultural examination of the relationship of service quality perceived value, customer satisfaction and Loyalty in the Drug Store in Bangkok, Thailand

Supasettaysa, Gumpor; กำพร ศุภเศรษฐ์เทศา (2023-05-13)

The cross-cultural customer experience and the service environment were two of the most important aspects of retailing that should be prioritized, particularly in pharmacy shops. This research investigated the retail ...