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dc.contributor.authorKhamwirat., Duangjai
dc.contributor.authorKhamwirat., Sontaya
dc.date.accessioned2015-08-25T08:29:27Z
dc.date.available2015-08-25T08:29:27Z
dc.date.issued2015-08-25
dc.identifier.urihttp://repository.rmutp.ac.th/handle/123456789/1869
dc.descriptionรายงานการวิจัย -- มหาวิทยาลัยเทคโนโลยีราชมงคลพระนคร, 2556en_US
dc.description.abstractThe purpose of this study was to study and compare services marketing mix factors affecting students’ decision to pursue study at undergraduate level in faculty of science and technology of Rajamangala University of Technology Phra Nakhon in 7 aspects: product, price, place, promotion, people, process and physical evidence. The undergraduates were classified by gender, major subjects, educational background, department of education, achievement and domicile. The samples in this research were 93 undergraduates. The study participates selected by stratified random sampling and simple random sampling. The 84 item questionnaires of rating scales was used as the research instrument. Percentage, mean, standard deviation, t - test for independent sample, F – test and Scheffe’s test analysis were statistical method to analyze data. The results were as follows: 1. Services marketing mix factors affecting students’ decision to pursue study at undergraduate level in faculty of science and technology of Rajamangala University of Technology Phra Nakhon all aspects were in moderate levels that price was the highest, while process and promotion was in the lowest rank. 2. There was significant difference for services marketing mix factors affecting students’ decision to pursue study at undergraduate level in faculty of science and technology of Rajamangala University of Technology Phra Nakhon at the 0.05 level among undergraduates in different gender, different academic years, different educational background, and different achievement. 3. There was non significant difference for services marketing mix factors affecting students’ decision to pursue study at undergraduate level in faculty of science and technology of Rajamangala University of Technology Phra Nakhon in different department of education, and different domicile.en_US
dc.description.sponsorshipRajamangala University of Technology Phra Nakhonen_US
dc.language.isothen_US
dc.subjectEducationen_US
dc.subjectMarketing servicesen_US
dc.subjectConsumer behavioren_US
dc.subjectMarketing servicesen_US
dc.subjectPlanning, Educationen_US
dc.titleServices marketing mix factors affecting students’ decision to pursue study at undergraduate level in faculty of science and technology of Rajamangala University of Technology Phra Nakhonen_US
dc.typeResearch Reporten_US
dc.contributor.emailauthorduangjai.kh@rmutp.ac.then_US
dc.contributor.emailauthorsontaya.k@rmutp.ac.then_US


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