| dc.description.abstract | The purposes of this research were to investigate the desired characteristics of the
Applied Thai Program’s graduates of the faculty of Liberal Arts and to compare the
graduate users’ personal factors. The subjects were business organizations and executive
managers. The research tools were questionnaire and interview. The data were analyzed
by percentage, mean, standard deviation and F-test.
The findings were as follows:
As for employers’ satisfaction towards the graduates’ qualifications, the desirable
characteristics of the graduates both overall and within each aspect are at the high level
( x= 3.84). Moral and ethical behavior rated the highest desirable characteristics (x= 4.01),
followed by domain of psychomotor skills (x= 3.99) as well as interpersonal skills and
responsibility (x= 3.84).
As for the comparison of the graduate users’ personal factors, it was found that:
as for types of business organizations, the overall mean value of types of business
organizations was not different but the mean scores of moral and ethical behavior and
domain of psychomotor skills were statistically significant at 0.01 level.
As for positions of graduate users, the overall mean value of positions of graduate
users was statistically significant at 0.01level. Moreover, the mean scores of knowledge
and university identity were statistically significant at the level 0.01 while the mean scores
of moral and ethical behavior, mathematical analysis skills, communication skills,
information technology application skills and domain of psychomotor skills were
statistically significant at 0.05 level.
As for working experiences, the overall mean value of working experiences was not
different but the mean scores of university identity was statistically significant at the level
0.05.
As for working tenure, the overall mean value of working tenure was statistically
significant at 0.01level. Moreover, the mean scores of moral and ethical behavior,
knowledge, cognitive skills, interpersonal skills and responsibility, mathematical analysis
skills, communication skills, information technology application skills and domain of
psychomotor skills were statistically significant at 0.01level while the mean scores of
university identity was statistically significant at the level 0.05.
As for employers’ needs, the first desired characteristics of the graduates were
information technology application skills and basic computer knowledge. Thai and English
oral communication skills were the second desired characteristics. | en_US |
