Eco-tourism Business Management: Mahanakorn Floating Market, Bangkok

Abstract

The purpose of this research is to study directions to Eco-tourism Business Management: Mahanakorn Floating Market, Bangkok The first sample consisted of 150 Members of the local community. The second Sample were 385 tourists who visited Mahanakorn Floating Market. Yamané calculation formula was applied for the research. The data were analyzed by using Frequency, Percentage, Mean, Standard Division, t-test, One-Way ANOVA and Correlation. The results indicated that: 1. The local community had different opinions on directions for Tourism Development in Bangkok: Mahanakorn Floating Market in terms of management, process, and participation was more than statistic 0.05. But sex age education and occupation non different opinion. 2. Educational levels and income per month of the local community significantly affected view directions tourism for development of Bangkok: Mahanakorn Floating Market overall and about zoning with statistical significant, the research also found that monthly income influence viewpoint on directing for tourism development of Bangkok: Mahanakorn Floating Market. Market overall in terms of participation at statistical level 0.05 within area different opinion was more than statistic 0.05. And income per month of local community has different opinion. The participation was area different was more than statistic 0.05 3. The opinions of the local community had different opinions on directins for tourism development in Bangkok: Mahanakorn Floating Market in terms of area, management, process and participation was more than statistic 0.05. And were area, management, process and participation were related positively.