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dc.contributor.authorChantra-Aree, Chaichanaen_US
dc.contributor.authorไชยชนะ จันทรอารีย์en_US
dc.date.accessioned2016-09-22T08:34:01Z
dc.date.available2016-09-22T08:34:01Z
dc.date.issued2016-09-22
dc.identifier.urihttp://repository.rmutp.ac.th/handle/123456789/2068
dc.descriptionวิทยานิพนธ์ (บธ.ม.)--มหาวิทยาลัยเทคโนโลยีราชมงคลพระนคร, 2558en_US
dc.description.abstractThe objectives of this research were (1) To study the influence of the service quality which consisted of the dimensions of tangible, reliability, responsiveness, assurance and empathy on customer trust; (2) To study the influence of the service quality and customer trust on customer satisfaction; (3) To study the influence of customer trust and satisfaction on the positive word of mouth; (4) To study the influence of customer trust and satisfaction on customer revisit and (5) To validate the causal relationship model of the influence of service quality on trust, customer satisfaction, customer positive word of mouth and revisit of Rama II Hospital with empirical data. The variables in this investigation consisted of the following; service quality which consisted of the dimensions of (1) tangible; (2) reliability (3) responsiveness (4) assurance and (5) empathy as the independent variable; customer trust and satisfaction as mediating variables and customer positive word of mouth and revisit as dependent variables.en_US
dc.description.sponsorshipRajamangala University of Technology Phra Nakhonen_US
dc.language.isothen_US
dc.subjectRama II Hospitalen_US
dc.subjectSatisfactionen_US
dc.subjectโรงพยาบาลพระราม 2en_US
dc.subjectความพอใจen_US
dc.titleThe influence of service quality on trust, satisfaction and customer positive word of mouth and revisit of Rama II Hospitalen_US
dc.title.alternativeอิทธิพลของคุณภาพการให้บริการต่อความไว้เนื้อเชื่อใจ ความพึงพอใจการบอกต่อและการกลับมาใช้บริการซ้ำ ของลูกค้าโรงพยาบาลพระราม 2en_US
dc.typeThesisen_US
dc.contributor.emailauthorarit@rmutp.ac.then_US


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