Marketing Plan for SME Thai Herbal Health Care Cosmetics in Thai Elderly

Abstract

This research aims for 1) study reassess marketing plan that related to industrial analysis factors of local wisdom in Thai SMEs herbal cosmetics in elderly market 2) study reassess marketing plan that related to factors of strategic planning in Thai SMEs local- wisdom herbal cosmetics in elderly market 3) analyzed reassess marketing plan that effect to factors of marketing analysis and Thai SMEs local- wisdom herbal cosmetics in elderly market. Samples were drawn from population within Bangkok calculated followed Taro Yamane (1967) steps with results of 402 samplings out of 10,014,705 elderly population, data gathering using survey technique. The research tools are questionnaires; data collected and analyzed using SPSS, the results are in frequency, percentage, mean, standard deviation distribution and perform analyzing by SPSS using MANOVA method. The results are: Independence variables that effect to dependence variables are the relationship of industrial analysis has related to competitive analysis in high range, industrial analysis has related to strategic planning in high range, industrial analysis has related to reassess marketing plan in high range, competitive analysis has related to company analysis in very low range, company analysis has related to reassess marketing plan in low range, company analysis has related to strategic plan in low moderate range and company analysis has related to reassess marketing plan in low range.