The education, media relations, identity and design in 2D and 3D for natural herbal products, a case study of Thailand institute of medicine
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Date
2560-11-01Author
Parmotmuang, Mattanee
Thongsri, Kornpong
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The research project is The Education, media relations, identity and
design in 2D and 3D for natural herbal products, A case study of Thailand Institute of Medicine. To design and develop a curry puff pastry product packaging. Saraburi up The concept presented by local identity of offense to the principles of packaging design.
According to a study by the packaging. Can be divided into two categories:
The study found that : Case Studies of the Institute of Medicine Thailand. (Association of Traditional Medicine Thailand Saraburi) to make the design in 2D and 3D signage products from natural herbs. Based on the purpose and role in the action. Medicine Association of Thailand. Saraburi
1) Pharmaceutical Thailand
2) Massage Thailand
3) Medical Thailand
can be divided into two types.
1) Packaging Design Based on the needs / or from sales in the market are also ranked fourth herb relieves disease, high blood pressure Herbal Herbal steam. And herbal powder mask
2) Design, Media Relations Based on the demand side, the use of traditional medicine associations Thailand. The offense has four such promotions counter,roll up Leaflets, posters.
The findings The results of the questionnaire to preliminary data for evaluating the satisfaction of the audience below
The first shows the status of the respondents of the target groups. Most people who use the services of the association. (63.00 percent), sex is mostly female (70.00 percent) between the ages of 45-54 years (40.00 percent), professional groups are employed (31.00 percent), and education level is lower than a bachelor's degree. (53.00 percent)
The second assessed their satisfaction with the new forms of media groups that assessed satisfaction with the format of the new media groups. The most satisfying is the first "package design" is appropriate with a 4.73 average satisfaction level is the second most designs. "Promotion Counter" is appropriate with a 4.72 average satisfaction level is the third most research is interesting. And social benefits to the community as well, with an average of 4.67 is the highest level of satisfaction. The overall result of this research is 4.63, the average satisfaction levels are highest.
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