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dc.contributor.authorLienglila, Ratnitaen_US
dc.date.accessioned2017-11-03T03:36:55Z
dc.date.available2017-11-03T03:36:55Z
dc.date.issued2560-11-03
dc.identifier.urihttp://repository.rmutp.ac.th/handle/123456789/2259
dc.descriptionวิทยานิพนธ์ (บธ.ม.) -- มหาวิทยาลัยเทคโนโลยีราชมงคลพระนคร, 2558en_US
dc.description.abstractThe purposes of the study were to investigate Bangkok Bank PCL service standard development in three different areas: 1) Bangkok Bank PCL service standard 2) Bangkok Bank PCL Marketing Mix 3) Bangkok Bank PCL satisfaction. 300 samples of the Bangkok Bank PCL users were selected to response to questionnaire. The data were analyzed by descriptive statistics by the frequency distribution, percentage distribution, mean, standard deviation, and Correlation Coefficient analysis. The study results revealed that Bangkok Bank PCL employees were more attentive for the reason that the service users should be equally treated, for example, queuing. Marketing Mix (4P’s) was seriously applied to promote due to highly and strategically competitive market to help tracing the service or sales which had not been launched.en_US
dc.description.sponsorshipRajamangala University of Technology Phra Nakhonen_US
dc.language.isothen_US
dc.subjectCustomer serviceen_US
dc.subjectบริการลูกค้าen_US
dc.subjectCustomer satisfactionen_US
dc.subjectความพึงพอใจของลูกค้าen_US
dc.subjectMarketingen_US
dc.subjectการตลาดen_US
dc.subjectCustomer relationsen_US
dc.subjectความสัมพันธ์กับลูกค้าen_US
dc.subjectBangkok Banken_US
dc.subjectธนาคารกรุงเทพen_US
dc.titleBangkok Bank PCL service standard developmenten_US
dc.title.alternativeการพัฒนามาตรฐานการบริการของธนาคารกรุงเทพ จำกัด (มหาชน)en_US
dc.typeThesisen_US
dc.contributor.emailauthorarit@rmutp.ac.then_US


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