dc.contributor.author | Lienglila, Ratnita | en_US |
dc.date.accessioned | 2017-11-03T03:36:55Z | |
dc.date.available | 2017-11-03T03:36:55Z | |
dc.date.issued | 2560-11-03 | |
dc.identifier.uri | http://repository.rmutp.ac.th/handle/123456789/2259 | |
dc.description | วิทยานิพนธ์ (บธ.ม.) -- มหาวิทยาลัยเทคโนโลยีราชมงคลพระนคร, 2558 | en_US |
dc.description.abstract | The purposes of the study were to investigate Bangkok Bank PCL service
standard development in three different areas:
1) Bangkok Bank PCL service standard
2) Bangkok Bank PCL Marketing Mix
3) Bangkok Bank PCL satisfaction.
300 samples of the Bangkok Bank PCL users were selected to response to
questionnaire. The data were analyzed by descriptive statistics by the frequency
distribution, percentage distribution, mean, standard deviation, and Correlation
Coefficient analysis.
The study results revealed that Bangkok Bank PCL employees were more
attentive for the reason that the service users should be equally treated, for example,
queuing. Marketing Mix (4P’s) was seriously applied to promote due to highly and
strategically competitive market to help tracing the service or sales which had not been
launched. | en_US |
dc.description.sponsorship | Rajamangala University of Technology Phra Nakhon | en_US |
dc.language.iso | th | en_US |
dc.subject | Customer service | en_US |
dc.subject | บริการลูกค้า | en_US |
dc.subject | Customer satisfaction | en_US |
dc.subject | ความพึงพอใจของลูกค้า | en_US |
dc.subject | Marketing | en_US |
dc.subject | การตลาด | en_US |
dc.subject | Customer relations | en_US |
dc.subject | ความสัมพันธ์กับลูกค้า | en_US |
dc.subject | Bangkok Bank | en_US |
dc.subject | ธนาคารกรุงเทพ | en_US |
dc.title | Bangkok Bank PCL service standard development | en_US |
dc.title.alternative | การพัฒนามาตรฐานการบริการของธนาคารกรุงเทพ จำกัด (มหาชน) | en_US |
dc.type | Thesis | en_US |
dc.contributor.emailauthor | arit@rmutp.ac.th | en_US |