dc.contributor.author | Vibunjan, Pattaradej | en_US |
dc.contributor.author | ภัทรเดช วิบูลย์จันทร์ | en_US |
dc.date.accessioned | 2017-11-03T08:48:07Z | |
dc.date.available | 2017-11-03T08:48:07Z | |
dc.date.issued | 2560-10-03 | |
dc.identifier.uri | http://repository.rmutp.ac.th/handle/123456789/2265 | |
dc.description | การค้นคว้าอิสระ (บธ.ม.) -- มหาวิทยาลัยเทคโนโลยีราชมงคลพระนคร, 2558 | en_US |
dc.description.abstract | The study on beauty salon users’ decisions and behaviors in Maung district,
Nonthaburi was aimed to (1) investigate the beauty salon users’ personal factors, (2)
explore their decision levels, (3) look into their behaviors, (4) compare the decision
levels according to the personal factors, and (5) examine the relationship between the
personal factors and the behaviors. The samples in this study were 400 beauty salon
users’ selected through non purposive sampling nonprobability sampling and quota
sampling. The questionnaire was administered to obtain data and the statistics used to
analyze the data were frequency distribution, percentage distribution, mean, standard
deviation, t-test and One-way ANOVA. Cross-Tabulation was applied using statistical
package for social science.
The study results revealed that most of the samples were single females
ranging from 20 to 30 years of age, holding bachelor degrees. Most of them were
employed by companies with the average income salaries ranging from 5,000 to
10,000 Baht. The data analysis indicated that the decision level towards marketing mix
factors of the 400 beauty salon users was high; and in terms of their behaviors
concerning the use of the beauty salon showed that they went to the salon mostly to
have their cut and set with the minimum of 500 baht payment. The purpose of going
there twice to three times per month was to promote their personality and gain more confidence. They normally went there in the evening (from 4 pm. – 7.00 pm.) spending
one to two hours and paying with cash.
The personal factors of the beauty salon users affected the level of decisions
made to go to different beauty salons.
The personal factors of the beauty salon users related to the behaviors of the
beauty salon use. | en_US |
dc.description.sponsorship | Rajamangala University of Technology Phra Nakhon | en_US |
dc.language.iso | th | en_US |
dc.subject | Consumer behavior | en_US |
dc.subject | พฤติกรรมผู้บริโภค | en_US |
dc.subject | Consumer satisfaction | en_US |
dc.subject | ความพึงพอใจของผู้บริโภค | en_US |
dc.subject | Marketing communication | en_US |
dc.subject | การสื่อสารการตลาด | en_US |
dc.subject | Service business | en_US |
dc.subject | ธุรกิจบริการ | en_US |
dc.subject | Business planning | en_US |
dc.subject | การวางแผนธุรกิจ | en_US |
dc.title | Beauty salon users’ decisions and Behaviors in Maung District, Nonthaburi | en_US |
dc.title.alternative | การตัดสินใจและพฤติกรรมการใช้บริการสถานเสริมความงามของผู้ใช้บริการในเขตอำเภอเมืองนนทบุรี จังหวัดนนทบุรี | en_US |
dc.type | Student Projects | en_US |
dc.contributor.emailauthor | arit@rmutp.ac.th | en_US |