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dc.contributor.authorVibunjan, Pattaradejen_US
dc.contributor.authorภัทรเดช วิบูลย์จันทร์en_US
dc.date.accessioned2017-11-03T08:48:07Z
dc.date.available2017-11-03T08:48:07Z
dc.date.issued2560-10-03
dc.identifier.urihttp://repository.rmutp.ac.th/handle/123456789/2265
dc.descriptionการค้นคว้าอิสระ (บธ.ม.) -- มหาวิทยาลัยเทคโนโลยีราชมงคลพระนคร, 2558en_US
dc.description.abstractThe study on beauty salon users’ decisions and behaviors in Maung district, Nonthaburi was aimed to (1) investigate the beauty salon users’ personal factors, (2) explore their decision levels, (3) look into their behaviors, (4) compare the decision levels according to the personal factors, and (5) examine the relationship between the personal factors and the behaviors. The samples in this study were 400 beauty salon users’ selected through non purposive sampling nonprobability sampling and quota sampling. The questionnaire was administered to obtain data and the statistics used to analyze the data were frequency distribution, percentage distribution, mean, standard deviation, t-test and One-way ANOVA. Cross-Tabulation was applied using statistical package for social science. The study results revealed that most of the samples were single females ranging from 20 to 30 years of age, holding bachelor degrees. Most of them were employed by companies with the average income salaries ranging from 5,000 to 10,000 Baht. The data analysis indicated that the decision level towards marketing mix factors of the 400 beauty salon users was high; and in terms of their behaviors concerning the use of the beauty salon showed that they went to the salon mostly to have their cut and set with the minimum of 500 baht payment. The purpose of going there twice to three times per month was to promote their personality and gain more confidence. They normally went there in the evening (from 4 pm. – 7.00 pm.) spending one to two hours and paying with cash. The personal factors of the beauty salon users affected the level of decisions made to go to different beauty salons. The personal factors of the beauty salon users related to the behaviors of the beauty salon use.en_US
dc.description.sponsorshipRajamangala University of Technology Phra Nakhonen_US
dc.language.isothen_US
dc.subjectConsumer behavioren_US
dc.subjectพฤติกรรมผู้บริโภคen_US
dc.subjectConsumer satisfactionen_US
dc.subjectความพึงพอใจของผู้บริโภคen_US
dc.subjectMarketing communicationen_US
dc.subjectการสื่อสารการตลาดen_US
dc.subjectService businessen_US
dc.subjectธุรกิจบริการen_US
dc.subjectBusiness planningen_US
dc.subjectการวางแผนธุรกิจen_US
dc.titleBeauty salon users’ decisions and Behaviors in Maung District, Nonthaburien_US
dc.title.alternativeการตัดสินใจและพฤติกรรมการใช้บริการสถานเสริมความงามของผู้ใช้บริการในเขตอำเภอเมืองนนทบุรี จังหวัดนนทบุรีen_US
dc.typeStudent Projectsen_US
dc.contributor.emailauthorarit@rmutp.ac.then_US


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